#219 · no, you don't need 500 different models to write markdown

youtube ↗Marketing

How do you plan and edit long 6‑hour courses, and do you film and edit all your valuable Instagram shorts?

I plan and edit the long 6‑hour courses with a brute‑force caveman approach. While many assume I’m leveraging heavy model intelligence or AI research, the reality is I simply use the tools a little bit each day for about a month. At the end of the month I feel comfortable and try to distill everything I’ve learned into a short list of the highest‑ROI concepts possible. Then I write a brief outline that includes a hook, memorize it, and deliver it without a teleprompter, following the steps I’ve laid out. I repeat the same process over and over because the format resonates with viewers, adding a bit of social proof before diving in. I attempt to shoot the whole thing in one take, aiming for a freaking six‑hour video. It doesn’t always go smoothly — sometimes my computer overheats from running many cloud‑code instances, OBS runs out of memory, or I hit storage limits and lose a few hours of footage, forcing me to redo the segment. But ultimately, producing those marathon videos comes down to good old‑fashioned work ethic; there’s no fancy secret sauce.

course creationvideo productioninstagram shortsworkflow

Related answers

youtube ↗AI & Automation

How do you create your Instagram reels, including content, scripting, filming, and achieving rapid growth?

Yeah, we hit 100K followers in about 82‑83 days. I have an automation that scrapes a bunch of related pages and subscribes to many technical newsletters. Those newsletters post technical stuff first, which gives me early access. I go straight to the source, drink from the faucet of knowledge, then automatically generate script templates. Someone makes minor edits before giving me a teleprompter script—basically a Google sheet with all the scripts combined. I upload that to a teleprompter service so I can look at the camera while reading. I've used it a lot, so you can't tell my eyes are looking elsewhere when I film Instagram reels. Then I record the video in one shot—about 15 reels in 15 minutes. I give them to my editor, who has a template and does great work. The videos themselves aren't automated, but everything else is as automated as possible while retaining high quality.

instagram reelsautomationscript generationteleprompter
youtube ↗Marketing

What is your process for creating high-quality Instagram shorts, and do you do it yourself or with editors?

He works with a single editor. He spends about ten minutes a week recording a batch of shorts, then the editor assembles them. They gather AI news from multiple sources, filter out low-value content, and the editor writes scripts from the valuable material. He reviews and tweaks the scripts, puts them in a Google Doc, imports them into a teleprompter, and records lines like 'You don't need ChatGPT anymore. Wait for blank.' He gives the footage to his editor, who uses a simple top/bottom template to create the videos. They're bringing on additional team members to help the editor avoid bottlenecks. The editor then produces videos showing the tools in action, they spend a little money to sign up to the platforms, and publish on Instagram, aiming for one short per day.

instagramshortscontent creationediting
youtube ↗Mindset

How do you learn the topics behind your videos and find time for it while managing other commitments?

The reason I can make really long videos is that I use the software in my day‑to‑day work long enough to know it thoroughly, then I just record a video on it—no extra learning time needed. For example, I recorded a 6.5‑hour Claude Code marketing course and published it without spending a second learning for it; every build I showed was from client work over the past year. This lets me turn on the camera and start talking immediately. It’s not the highest quality content per minute, but it unlocks much higher volume, letting me make videos on topics I’m already good at. The secret to high‑volume, high‑growth content creation is to make a lot of content, but you can’t do that if you have to research and pre‑produce an hour every day for a 10‑minute video. So, make content only on stuff you’re really good at, which requires you to become exceptional in that field first—this makes you interesting. In short, don’t make videos all day unless you have something worthwhile to film about; when you do, you’ll be good enough at it that you won’t need much pre‑production and can be more natural.

learningtime managementcontent creation
youtube ↗Marketing

What is your short‑form video workflow on Instagram, including planning, editing, and lead generation?

I start by scraping AI‑focused news sites and subscribing to newsletters that feed the latest developments into a content pipeline. I then use AI to draft scripts, make minor tweaks, and load fifteen scripts into a teleprompter to record them in one take — about fifteen minutes of footage. I send that raw video to my editor, Shub, who cuts it into individual shorts, adds thumbnails, and prepares them for posting. Leads come primarily from the newsletter funnel: I’ve gathered a few thousand subscribers, with roughly twenty‑five hundred new sign‑ups in the past thirty days, which then feed into my other offers. I’m still refining lead tracking, but the newsletter is the main source.

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