#224 · on hitting 300k subs and making millions (raw tips)

youtube ↗Marketing

What is your process for creating high-quality Instagram shorts, and do you do it yourself or with editors?

He works with a single editor. He spends about ten minutes a week recording a batch of shorts, then the editor assembles them. They gather AI news from multiple sources, filter out low-value content, and the editor writes scripts from the valuable material. He reviews and tweaks the scripts, puts them in a Google Doc, imports them into a teleprompter, and records lines like 'You don't need ChatGPT anymore. Wait for blank.' He gives the footage to his editor, who uses a simple top/bottom template to create the videos. They're bringing on additional team members to help the editor avoid bottlenecks. The editor then produces videos showing the tools in action, they spend a little money to sign up to the platforms, and publish on Instagram, aiming for one short per day.

instagramshortscontent creationediting

Related answers

youtube ↗Marketing

What is your short‑form video workflow on Instagram, including planning, editing, and lead generation?

I start by scraping AI‑focused news sites and subscribing to newsletters that feed the latest developments into a content pipeline. I then use AI to draft scripts, make minor tweaks, and load fifteen scripts into a teleprompter to record them in one take — about fifteen minutes of footage. I send that raw video to my editor, Shub, who cuts it into individual shorts, adds thumbnails, and prepares them for posting. Leads come primarily from the newsletter funnel: I’ve gathered a few thousand subscribers, with roughly twenty‑five hundred new sign‑ups in the past thirty days, which then feed into my other offers. I’m still refining lead tracking, but the newsletter is the main source.

shortforminstagramworkflowleads
youtube ↗AI & Automation

How do you create your Instagram reels, including content, scripting, filming, and achieving rapid growth?

Yeah, we hit 100K followers in about 82‑83 days. I have an automation that scrapes a bunch of related pages and subscribes to many technical newsletters. Those newsletters post technical stuff first, which gives me early access. I go straight to the source, drink from the faucet of knowledge, then automatically generate script templates. Someone makes minor edits before giving me a teleprompter script—basically a Google sheet with all the scripts combined. I upload that to a teleprompter service so I can look at the camera while reading. I've used it a lot, so you can't tell my eyes are looking elsewhere when I film Instagram reels. Then I record the video in one shot—about 15 reels in 15 minutes. I give them to my editor, who has a template and does great work. The videos themselves aren't automated, but everything else is as automated as possible while retaining high quality.

instagram reelsautomationscript generationteleprompter
youtube ↗Hiring & Team

Hey, Nick, do you hire out the editing of your videos?

Yeah, I outsource the editing of my videos. For my Instagram channel, I work with Shu, who manages it completely. He gives me scripts that we assemble using newsletters and some scraping systems, I record them on a teleprompter, and he handles publishing, editing, and captions. His work has driven massive virality—recent videos got 490K and 336K views. On my main YouTube channel, I’ve worked with editor Johan for over 30 videos. He trims obvious imperfections and tangents, adds a high‑quality intro with assets or effects, and handles publishing. The TLDR: get someone to help with publishing, because it used to take a lot of my time. Aside from that, the daily updates channel is basically it for my workflow. Pretty cool, huh?

video editingoutsourcinginstagramyoutube
youtube ↗Hiring & Team

How are your Instagram videos edited—do you edit them yourself or outsource, and if outsourced, how did you find your editor?

I have an editor for Instagram whom I found after making an offhand comment about an anime I was watching in a YouTube video. He reached out, offering to help grow my page, mentioning his love for anime and that he runs a big anime community. I appreciated his candid, value‑focused outreach and took him up on it. We've had a great relationship, and he's been helping me a lot with Instagram.

instagram editoroutsourcinghiring