How do you use AI in your content creation workflow, and do you have a team or agent helping?
My main workflow is repurposing my daily updates onto four or five social media platforms. I’m only using a small fraction of the possible channels—there are about ten other places I could publish. If I built a full publishing pipeline, I’d double my current results. Currently, I record two video streams: one with my face and a comment card (useful for some channels), and another with just my face. I use AI (Whisper) to generate a transcript, then clip the useful chunks, create Q&A content, and also produce straight‑answer videos. I publish these across Instagram profiles, YouTube Shorts accounts, and similar platforms. Feeding the transcript into a model like Astra would perform reasonably well.
I start by scraping AI‑focused news sites and subscribing to newsletters that feed the latest developments into a content pipeline. I then use AI to draft scripts, make minor tweaks, and load fifteen scripts into a teleprompter to record them in one take — about fifteen minutes of footage. I send that raw video to my editor, Shub, who cuts it into individual shorts, adds thumbnails, and prepares them for posting. Leads come primarily from the newsletter funnel: I’ve gathered a few thousand subscribers, with roughly twenty‑five hundred new sign‑ups in the past thirty days, which then feed into my other offers. I’m still refining lead tracking, but the newsletter is the main source.
Ideal customers are creators who are just starting to standardize their content, have around 10K–100K followers, are at the early stage of exponential growth, and are looking to outsource or work with a team to reduce costs. You can serve them by using a transcript to automatically generate posts for ten social platforms—either fully automated or with a person handling it. To find these leads, scrape Instagram, Twitter, and YouTube for channels in that follower range. For example, use a YouTube scraper with about fifty search terms to get roughly a thousand videos for $5, which corresponds to about six hundred creators. Take the top ten percent (about fifty to a hundred channels), sort them by subscriber count, and then use a YouTube channel scraper to pull contact details from video descriptions—Instagram, website, etc.—giving you Instagram, Facebook, X/Twitter, and LinkedIn profiles. With those contacts, take one of their long‑form YouTube videos and use your system to create customized content for each platform at a marginal cost of just a few cents. Finally, run personalized outreach based on the video or another asset, ensuring each message includes some level of customization.
He works with a single editor. He spends about ten minutes a week recording a batch of shorts, then the editor assembles them. They gather AI news from multiple sources, filter out low-value content, and the editor writes scripts from the valuable material. He reviews and tweaks the scripts, puts them in a Google Doc, imports them into a teleprompter, and records lines like 'You don't need ChatGPT anymore. Wait for blank.' He gives the footage to his editor, who uses a simple top/bottom template to create the videos. They're bringing on additional team members to help the editor avoid bottlenecks. The editor then produces videos showing the tools in action, they spend a little money to sign up to the platforms, and publish on Instagram, aiming for one short per day.
I'm about to publish a video on my main channel covering this topic. I can see you're just starting with about five videos, experimenting with thumbnail templates and using AI for images—pretty accurate. Keep doing what you're doing; if you scaled up to 100 videos or 25 times your current output, you'd easily surpass 3,000 subscribers. I'll soon release a video detailing exactly how I approach this in the automation agency space, because lots of people want to replicate my growth. I've noticed channels copying my Instagram content outright, so I might as well share my secret sauce and monetize it.