How do you create your Instagram reels, including content, scripting, filming, and achieving rapid growth?
Yeah, we hit 100K followers in about 82‑83 days. I have an automation that scrapes a bunch of related pages and subscribes to many technical newsletters. Those newsletters post technical stuff first, which gives me early access. I go straight to the source, drink from the faucet of knowledge, then automatically generate script templates. Someone makes minor edits before giving me a teleprompter script—basically a Google sheet with all the scripts combined. I upload that to a teleprompter service so I can look at the camera while reading. I've used it a lot, so you can't tell my eyes are looking elsewhere when I film Instagram reels. Then I record the video in one shot—about 15 reels in 15 minutes. I give them to my editor, who has a template and does great work. The videos themselves aren't automated, but everything else is as automated as possible while retaining high quality.
I don’t edit the reels myself—my main man Shu handles the editing. We have a system: we subscribe to newsletters for ideas, then we template most of the scripts. I copy the Google Sheet with all the scripts into a Google Doc, upload it to a teleprompter so I can read while looking at the screen, which saves me from memorizing everything. Recording the teleprompter takes about 15 minutes. I run through the script, record it, send it to Shu, and he chops it up. The final video is a two‑phase layout: the top half shows the product or tool, and the bottom half is a talking‑head of me. We use templates for this workflow, and that’s basically how we produce the reels.
He works with a single editor. He spends about ten minutes a week recording a batch of shorts, then the editor assembles them. They gather AI news from multiple sources, filter out low-value content, and the editor writes scripts from the valuable material. He reviews and tweaks the scripts, puts them in a Google Doc, imports them into a teleprompter, and records lines like 'You don't need ChatGPT anymore. Wait for blank.' He gives the footage to his editor, who uses a simple top/bottom template to create the videos. They're bringing on additional team members to help the editor avoid bottlenecks. The editor then produces videos showing the tools in action, they spend a little money to sign up to the platforms, and publish on Instagram, aiming for one short per day.
I start by scraping AI‑focused news sites and subscribing to newsletters that feed the latest developments into a content pipeline. I then use AI to draft scripts, make minor tweaks, and load fifteen scripts into a teleprompter to record them in one take — about fifteen minutes of footage. I send that raw video to my editor, Shub, who cuts it into individual shorts, adds thumbnails, and prepares them for posting. Leads come primarily from the newsletter funnel: I’ve gathered a few thousand subscribers, with roughly twenty‑five hundred new sign‑ups in the past thirty days, which then feed into my other offers. I’m still refining lead tracking, but the newsletter is the main source.
I record by reading from a teleprompter, which lets me hit exactly what's written and keeps information density high. I have multiple streams set up for newsletters and Instagram, which I funnel into a system that rewrites the content into scripts. I then record the scripts in front of the teleprompter, usually getting about two weeks of material into roughly 15 minutes of raw footage. An editor takes that footage, adds the on‑screen scrolling visuals you see, and we publish the final video—ideally once a day. My gear is fairly low‑budget: a Samsung Q2U microphone, a Sony A7C with a 35 mm lens, and a cheap XP‑Pen tablet (around $50). I don’t use any lights, just a window, so the lighting is a bit uneven, but it keeps costs down.