#111 · What REAL Outreach Volume Looks Like

youtube ↗Marketing

How do you create and produce your video content?

I record by reading from a teleprompter, which lets me hit exactly what's written and keeps information density high. I have multiple streams set up for newsletters and Instagram, which I funnel into a system that rewrites the content into scripts. I then record the scripts in front of the teleprompter, usually getting about two weeks of material into roughly 15 minutes of raw footage. An editor takes that footage, adds the on‑screen scrolling visuals you see, and we publish the final video—ideally once a day. My gear is fairly low‑budget: a Samsung Q2U microphone, a Sony A7C with a 35 mm lens, and a cheap XP‑Pen tablet (around $50). I don’t use any lights, just a window, so the lighting is a bit uneven, but it keeps costs down.

content workflowvideo equipmentteleprompter

Related answers

youtube ↗AI & Automation

How do you create your Instagram reels, including content, scripting, filming, and achieving rapid growth?

Yeah, we hit 100K followers in about 82‑83 days. I have an automation that scrapes a bunch of related pages and subscribes to many technical newsletters. Those newsletters post technical stuff first, which gives me early access. I go straight to the source, drink from the faucet of knowledge, then automatically generate script templates. Someone makes minor edits before giving me a teleprompter script—basically a Google sheet with all the scripts combined. I upload that to a teleprompter service so I can look at the camera while reading. I've used it a lot, so you can't tell my eyes are looking elsewhere when I film Instagram reels. Then I record the video in one shot—about 15 reels in 15 minutes. I give them to my editor, who has a template and does great work. The videos themselves aren't automated, but everything else is as automated as possible while retaining high quality.

instagram reelsautomationscript generationteleprompter
youtube ↗Marketing

Do you now use a teleprompter for your videos, and is it better for you?

I do use a teleprompter for my Instagram videos, which are short‑form news clips. I write a script, read it on camera, and then my editor handles about 99% of the post‑production. That workflow has helped us scale quickly. I don’t use a teleprompter for these daily Q&A videos, though, so the answer depends on the platform you’re creating for.

teleprompterinstagramvideo production
youtube ↗Other

Can you break down how you record your content — from idea to script to recording — including what equipment and tricks you use? Useful for agency owners trying to improve their own self-recording quality.

For daily updates specifically, I do zero preparation — I use a template: a short intro, ~15 minutes of Q&A, ~30 seconds of growth stats, then ~5 minutes of live strategy. I record with OBS Studio, using two scenes (main and screen-share overlay) that I switch between with a hotkey so I can show something on screen without staring at the camera the whole time — good for production value, and I don't need an editor to do that kind of cut in post since I control it live. The tradeoff: this setup isn't great for repurposing since my face is small and often blurry when zoomed into the corner, which editors have complained about wanting a separate dedicated face cam for.

content productionobsrecording setupvideo equipment
youtube ↗Marketing

What camera setup should I use for my videos?

I've been getting a lot of questions about camera setup recently, so I plan to create a community-exclusive video that walks members through the simplest, highest-quality camera setup. I'll cover specific products at various price points, demonstrate the setup using my iPhone, and give a behind-the-scenes look at my recording process. This will help maximize video quality for outreach. After that, I'll create Instagram profiles for the person helping with the work, which should take about 15 minutes. I'll hold off on less-defined tasks for now but will definitely complete the four main tasks I've outlined.

camera setupvideo gearcommunity exclusive