How do you learn the topics behind your videos and find time for it while managing other commitments?
The reason I can make really long videos is that I use the software in my day‑to‑day work long enough to know it thoroughly, then I just record a video on it—no extra learning time needed. For example, I recorded a 6.5‑hour Claude Code marketing course and published it without spending a second learning for it; every build I showed was from client work over the past year. This lets me turn on the camera and start talking immediately. It’s not the highest quality content per minute, but it unlocks much higher volume, letting me make videos on topics I’m already good at. The secret to high‑volume, high‑growth content creation is to make a lot of content, but you can’t do that if you have to research and pre‑produce an hour every day for a 10‑minute video. So, make content only on stuff you’re really good at, which requires you to become exceptional in that field first—this makes you interesting. In short, don’t make videos all day unless you have something worthwhile to film about; when you do, you’ll be good enough at it that you won’t need much pre‑production and can be more natural.
Well, I wouldn't be in your situation in the first place. It doesn't make sense to start a YouTube channel or talk about stuff until you've actually delivered value in the past. If your revenue is less than $20,000 a month, you shouldn't be running this channel right now because lead volume will be too variable and there's nothing to build a business around. Spending time just touching up your content and trying to make it really high quality completely defeats the purpose—believe it or not, your content doesn't have to be very high quality as long as you're somebody worth listening to. For example, I'm just in my room in a tank top after a shower; I might not know what I'm talking about when I started this video, but it's still worth listening to because I've achieved outcomes that a lot of people here want to achieve, and I've consolidated a lot of knowledge. The two are valuable together, but the actual quality of the content aside from that knowledge and the perceived value of being associated with me isn't anywhere near as high. So the hack is: you need to do good first. Don't start a content business and then run another business side by side. Start the other business, crush it, achieve massive success, and then make videos talking about it. If you do anything else, you're really just putting the carpet before the horse and wasting your time.
My content creation process begins with recognizing that my videos haven’t been performing well recently, which serves as a reminder not to pause content creation. I believe it’s better to focus on producing one truly excellent video rather than many mediocre ones. My average performance is boosted by strong search‑based results, but when I look at raw numbers, the performance has been lackluster. I therefore share my current, imperfect process: I start by considering two or three different approaches, aiming to shift toward making videos I genuinely care about, even if short‑term metrics suffer, because long‑term performance improves when I’m more aligned with my interests. I make a good living, so I don’t need to chase short‑term views, but I acknowledge that beginners must prioritize metrics. My recommendation is to base decisions on search trends—using tools like Google Trends to identify high‑performing search terms in your niche over the past two weeks, since platforms and strategies emerge and fade quickly (e.g., the recent Fable trend). Once you have a sense of what people are searching for, see how you can fit your existing activities into those topics. For example, if part of your workflow involves a token‑optimization technique you tested for a couple of days, make a video about it. The challenging part is packaging—crafting a title and thumbnail that work well together. I haven’t fully mastered this yet, but you can try outlier matching or rely on developing intuition about what works; most of my attempts don’t succeed, perhaps around 70% of the time, so I focus on high volume and accept that only about 30% of my videos will be remembered positively. My top‑performing recent video, which gained 77,000 views in 9 hours and 53 minutes, covered topical subjects like Claude manage agents, Claude Opus 4.7, and Claude routines—these do well in the short term, which is how I’m currently judged. However, the video that has generated the most revenue for me is not on that list; it’s my Claude code course. That video was 100% search‑based: I searched for a full Claude code course, found none, recognized the opportunity, and created the course at the right time, earning roughly $30,000 and continuing to grow. Regarding other ideas, a viewer suggested uploading the content to Spotify for morning listening; I think that’s a great idea and plan to explore adding a Spotify upload to my workflow. In terms of growth, my subscriber count is currently 464,288, with a modest 0.16% increase recently, while my Instagram engagement has risen from an average of 0.05‑0.11% to 0.37% after consistent posting. If I had continued growing at 0.11% I’d reach about 609,000 followers by year‑end, but with the current 3.7% growth rate I’m on track for roughly one million followers. My X (Twitter) account has 2,701 followers, which jumped by 70 in the last 24 hours—a 2.58% increase that feels significant, though I’m still figuring out how X works. Maker Zero, my community, now has 1,345 members, a 44% increase, placing us in second position, with the Maker Zero ranking itself having risen dramatically. Overall, I see the recent surge in content posting as having reversed prior declines, essentially recouping losses from three weeks of inactivity with just a modest amount of new content. I’m eager to keep this momentum going, try new formats, and possibly record an extra video before my upcoming trip to Vancouver to avoid slipping back into old habits. Imagine if I had published one video a day from February 1, 2024, through today—that would exceed 700 videos. Even if they weren’t polished, simply speaking openly about what I care about would have built a core audience that appreciates my daily updates and received substantial value from them. I believe my content is genuinely more helpful than most, and I want as many people as possible to benefit from it because understanding AI and automation will be crucial for future economic success. By spreading this knowledge, I hope to accelerate the transition to a more effective economy. I’ve been硬on
I stay consistent by enjoying the work, leveraging my impact, focusing on content creation, removing non-essential tasks, and producing about an hour and a half of content daily, which is far less than a typical customer service job but yields high income.
I already had a couple of ideas. I'm going to create docs new and turn reduction community exclusives. The first thing I want to do is create a straight line path to optimize video outreach: cover camera, microphone, video content, what to talk about, how to annotate, other assets to give people, maybe an example script. I've already covered this stuff in other videos and my channel; I'm organizing it for high perceived value because many people struggle with it. I'll go through comments on the daily updates channel to find big sticking points and add them to my thing, then decide what my videos will be about. I'll scroll through comments to source ideas. Leonardo commented on my stuff; he runs AI Foundry, has 19K subs, his videos go viral; he does banger one-offs, kudos to him.