#272 · stop selling AI agents, sell this instead
I stay consistent by enjoying the work, leveraging my impact, focusing on content creation, removing non-essential tasks, and producing about an hour and a half of content daily, which is far less than a typical customer service job but yields high income.
The reason I can make really long videos is that I use the software in my day‑to‑day work long enough to know it thoroughly, then I just record a video on it—no extra learning time needed. For example, I recorded a 6.5‑hour Claude Code marketing course and published it without spending a second learning for it; every build I showed was from client work over the past year. This lets me turn on the camera and start talking immediately. It’s not the highest quality content per minute, but it unlocks much higher volume, letting me make videos on topics I’m already good at. The secret to high‑volume, high‑growth content creation is to make a lot of content, but you can’t do that if you have to research and pre‑produce an hour every day for a 10‑minute video. So, make content only on stuff you’re really good at, which requires you to become exceptional in that field first—this makes you interesting. In short, don’t make videos all day unless you have something worthwhile to film about; when you do, you’ll be good enough at it that you won’t need much pre‑production and can be more natural.
I don't make videos all day, and it's not just me anymore – I have a bigger team now. I create daily update videos, batch them, and pay an editor to stitch them together. Some of those updates get repurposed for the second channel, which saves time. I aim to publish a new video roughly every 48 hours. The process is efficient enough that it doesn't feel overwhelming.
I don't edit all of my videos myself—my main channel has an editor (currently on pause but I'll bring them back soon). For this daily updates channel, I do no editing at all; I just click record, talk for about 20 minutes answering questions, strategizing, and sharing my day, then upload directly to YouTube. I set up my pipeline to minimize friction so I can produce more content; less friction means more output.
Start by being transparent about what you do and sharing the results you’ve achieved—$8,000 in a day is strong social proof. Create content that showcases the agency tactics and strategies you’ve actually used for clients, just like the early videos of Alex Hormozi, Sam Ovens, and my own first uploads, which were simply recordings of what we were doing and why it worked. As your channel grows, your focus will naturally shift toward top‑of‑funnel metrics like traffic, but remember that trust remains the foundation. For a beginner, I recommend posting daily update videos; even though many big YouTube gurus advise against it, daily posting works well for B2B niches with high CPMs when you’re still small. Once you reach a larger scale (e.g., 170k subscribers), you can reassess the frequency, but the habit of daily updates helped me learn customer problems, answer questions, and build relationships.