#272 · stop selling AI agents, sell this instead
I stay consistent by enjoying the work, leveraging my impact, focusing on content creation, removing non-essential tasks, and producing about an hour and a half of content daily, which is far less than a typical customer service job but yields high income.
The purpose of this channel isn’t to produce ultra‑polished, high‑budget videos. It’s a place where I answer questions, share daily accountability, and build a community of focused business owners. I keep the videos longer and more frequent so I can provide real‑time value, experiment, and stay consistent. Quality is still important, but the goal is to give you actionable insights quickly rather than waiting for a perfect production.
The reason I can make really long videos is that I use the software in my day‑to‑day work long enough to know it thoroughly, then I just record a video on it—no extra learning time needed. For example, I recorded a 6.5‑hour Claude Code marketing course and published it without spending a second learning for it; every build I showed was from client work over the past year. This lets me turn on the camera and start talking immediately. It’s not the highest quality content per minute, but it unlocks much higher volume, letting me make videos on topics I’m already good at. The secret to high‑volume, high‑growth content creation is to make a lot of content, but you can’t do that if you have to research and pre‑produce an hour every day for a 10‑minute video. So, make content only on stuff you’re really good at, which requires you to become exceptional in that field first—this makes you interesting. In short, don’t make videos all day unless you have something worthwhile to film about; when you do, you’ll be good enough at it that you won’t need much pre‑production and can be more natural.
I don't make videos all day, and it's not just me anymore – I have a bigger team now. I create daily update videos, batch them, and pay an editor to stitch them together. Some of those updates get repurposed for the second channel, which saves time. I aim to publish a new video roughly every 48 hours. The process is efficient enough that it doesn't feel overwhelming.
I would post every single day on my main channel for at least a year. Ideally you publish daily on the main channel, even if you have other commitments like agency work or consulting. Don’t over‑complicate things with multiple channels right now. Focus the same amount of time on one channel; you’ll get more value than splitting effort across several. I’m not planning to stop posting here, but that’s the approach I would take.