#198 · Downhill longboarding made me $400K/mo
Yes, six‑to‑seven‑minute Loom videos are likely too long for busy prospects; they may not watch the whole thing. I aim for 2‑ to 4‑minute videos because shorter clips get higher open and completion rates. There's no strict rule, but keeping them concise improves engagement.
I appreciate the request for those deep‑dive, three‑hour execution videos. They were fun and educational, but producing them takes a lot of time—often weeks—because of waiting for client feedback, editing, and cutting out filler. Right now I prioritize shorter, more frequent content that gives a better return on effort. I’m not ruling out longer videos entirely; I’ll consider them when the effort‑to‑impact ratio makes sense, but for now the shorter format works better for my channel.
Sending Loom videos really sets the perspective; expectations for this kind of outreach are usually much lower, so even a few Looms can make a big difference.
I’d recommend using large email campaigns for volume and sending Loom videos for a personal touch. Large campaigns let you reach many prospects quickly, while Looms are free and can be used to follow up or explain a service without any cost.
I usually create Loom videos the way I’ve always done: I find it more scalable to move fast and break things rather than spending a lot of time mapping out a detailed workflow. I’ll open many tabs, jump straight into the solution, and just start recording, often saying “Let’s do this.” It’s a bit of a “Leeroy Jenkins” approach—just dive in and iterate as you go.