#198 · Downhill longboarding made me $400K/mo
Yes, six‑to‑seven‑minute Loom videos are likely too long for busy prospects; they may not watch the whole thing. I aim for 2‑ to 4‑minute videos because shorter clips get higher open and completion rates. There's no strict rule, but keeping them concise improves engagement.
I appreciate the request for those deep‑dive, three‑hour execution videos. They were fun and educational, but producing them takes a lot of time—often weeks—because of waiting for client feedback, editing, and cutting out filler. Right now I prioritize shorter, more frequent content that gives a better return on effort. I’m not ruling out longer videos entirely; I’ll consider them when the effort‑to‑impact ratio makes sense, but for now the shorter format works better for my channel.
Sending Loom videos really sets the perspective; expectations for this kind of outreach are usually much lower, so even a few Looms can make a big difference.
The reason is that I’m experimenting with ultra‑long form as both a packaging and a value‑providing mechanism. When information is gained easily, it’s also lost easily; AI makes it simple to acquire knowledge but just as simple to forget it. By forcing learners to commit to 5‑7 hours of content, the information becomes harder to retain unless they really engage, and the act of commitment itself helps them hold onto the material. Seeing a multi‑hour course on YouTube also shifts the viewer’s decision of whether to click.
I’d recommend using large email campaigns for volume and sending Loom videos for a personal touch. Large campaigns let you reach many prospects quickly, while Looms are free and can be used to follow up or explain a service without any cost.