#169 · The Bus Stop Framework: How to CRUSH Cold Outreach
Sending Loom videos really sets the perspective; expectations for this kind of outreach are usually much lower, so even a few Looms can make a big difference.
I’d recommend using large email campaigns for volume and sending Loom videos for a personal touch. Large campaigns let you reach many prospects quickly, while Looms are free and can be used to follow up or explain a service without any cost.
You’re creating three Loom videos a day, which is good volume, but you’re only seeing two negative responses and no other replies, meaning you’re not extracting enough value from your outreach. You’re likely sending the videos only via LinkedIn or email, whereas you should be sharing them across all platforms. Seventy‑five unique touches isn’t a lot; you need to raise your expectations for how many outreach pieces are required before you start closing deals. Think of the barrier to entry: if two or three clients were guaranteed from 75 videos, the service would have no value. You’re probably younger than most, so set higher expectations. The main issue is top‑of‑funnel visibility—if prospects aren’t even seeing the videos, the rest of the funnel doesn’t matter. Optimize for broader distribution and higher volume to improve results.
Sending just a few Loom videos per day (e.g., nine in three days, about three per day) yields low reply rates. Successful students in Maker School send 20‑30 videos daily, seeing a 30‑40% connection acceptance rate and a 30‑50% reply rate, which translates to roughly 10‑15% overall reply rate and about five warm leads per day. To improve results, break your outreach into a funnel and boost volume at each stage. The Loom video itself should be dynamic—start with high‑value content in the first few seconds, avoid AI‑generated templates, and add personal touches like zooming in on the recipient’s picture or embedding a short GIF. Consistently send more videos (20‑30 per day) and follow up as needed; there’s no strict limit, but higher volume with personalized content drives better engagement.
I understand you’re weighing manual emails against Loom videos. Manual emails hide any imperfect English, while Loom videos let you practice pronunciation and showcase personality. You don’t have to choose one over the other—you can send a mix, for example five Loom videos a day and ten detailed manual emails. This way you get the benefits of both without committing all your effort to a single channel.