Do I still need to send 100 personalized Loom videos per day for cold outreach, or can I send fewer?
You don't need to send 100 personalized Loom videos per day. Sending about five highly targeted, high-quality videos daily can still get you to around $25k a month in a few months if you're smart. The '100 per day' figure refers to standard cold emails where you use AI to personalize an icebreaker and blast them via a platform like Instantly. Customized Loom outreach is much more time‑intensive per client, so even five a day—especially if you send them across multiple channels (email, DMs) with an omnichannel approach—will yield strong results, assuming the video quality and information are decent.
The Loom video approach was terrible for me. My other approach was sending a lead magnet (a Google doc). To reconcile scale with customization, there are two approaches: low volume, high customization—sending a personalized Loom video that solves a problem, delivers value, and builds a warm connection to maybe 10‑30 people a day; and high volume, low result—blasting a generic “do you mind if I send you a Loom video?” to a million people and only recording when they reply. The latter is overdone and saturated; it’s not effective anymore.
Treat personalized video outreach as a separate campaign from your regular cold email. For the video campaign, gather prospects using Apollo or social‑media scrapers, then send customized DMs that reference specifics from their profiles or websites so it’s clearly not a template. Keep your standard cold email process distinct. Within that flow, I’d record a Loom video for about five to twenty prospects per day — enough to add a personal touch without overwhelming your workload — and run the video outreach alongside your usual cold email sequence.
Sending just a few Loom videos per day (e.g., nine in three days, about three per day) yields low reply rates. Successful students in Maker School send 20‑30 videos daily, seeing a 30‑40% connection acceptance rate and a 30‑50% reply rate, which translates to roughly 10‑15% overall reply rate and about five warm leads per day. To improve results, break your outreach into a funnel and boost volume at each stage. The Loom video itself should be dynamic—start with high‑value content in the first few seconds, avoid AI‑generated templates, and add personal touches like zooming in on the recipient’s picture or embedding a short GIF. Consistently send more videos (20‑30 per day) and follow up as needed; there’s no strict limit, but higher volume with personalized content drives better engagement.
I’d split your mailboxes: three dedicated to Loom outreach and six for regular cold email. This segregation protects deliverability—links in Loom emails can trigger spam, so isolating them prevents the whole stack from suffering. For example, send 10 Loom videos per day from each of the three accounts (30 Looms total) and 30 regular emails per day from each of the six accounts (180 total). In your Loom emails, include a link to the video and add a brief, personalized icebreaker—‘Hey, I love your stuff, been following you, I want to save you $20k this month’—and optionally a template in the description. You can hand this off to a teammate or have me do it end‑to‑end if you reply ‘yes’. The best CTA depends on what you’re selling; if you can send the item, showcase it in the Loom and link it in the description. Adding a second link doesn’t dramatically affect spam risk, but it’s worth testing.