What’s the current effective cold Loom video strategy on LinkedIn in 2026, and how many follow‑ups should I send when I get no replies?
Sending just a few Loom videos per day (e.g., nine in three days, about three per day) yields low reply rates. Successful students in Maker School send 20‑30 videos daily, seeing a 30‑40% connection acceptance rate and a 30‑50% reply rate, which translates to roughly 10‑15% overall reply rate and about five warm leads per day. To improve results, break your outreach into a funnel and boost volume at each stage. The Loom video itself should be dynamic—start with high‑value content in the first few seconds, avoid AI‑generated templates, and add personal touches like zooming in on the recipient’s picture or embedding a short GIF. Consistently send more videos (20‑30 per day) and follow up as needed; there’s no strict limit, but higher volume with personalized content drives better engagement.
You don't need to send 100 personalized Loom videos per day. Sending about five highly targeted, high-quality videos daily can still get you to around $25k a month in a few months if you're smart. The '100 per day' figure refers to standard cold emails where you use AI to personalize an icebreaker and blast them via a platform like Instantly. Customized Loom outreach is much more time‑intensive per client, so even five a day—especially if you send them across multiple channels (email, DMs) with an omnichannel approach—will yield strong results, assuming the video quality and information are decent.
The Loom video approach was terrible for me. My other approach was sending a lead magnet (a Google doc). To reconcile scale with customization, there are two approaches: low volume, high customization—sending a personalized Loom video that solves a problem, delivers value, and builds a warm connection to maybe 10‑30 people a day; and high volume, low result—blasting a generic “do you mind if I send you a Loom video?” to a million people and only recording when they reply. The latter is overdone and saturated; it’s not effective anymore.
Yes, a LinkedIn connection is viable and very viable, but it needs to be heavily personalized. The highest‑ROI way to personalize these days is a Loom video, because video has far more bandwidth than plain text—a picture is worth about a 1,000 words, while a video at 24 fps is worth roughly 24,000 words per second (even more at 30 or 60 fps). If you’re good at what you do, there’s a multiplicative relationship between the medium’s bandwidth and the value you deliver, so using video greatly boosts your conversion rate. After you’ve spent five minutes making that Loom, you should send it through email, your LinkedIn profile (the easiest path for scrapers), and any other platforms you have—Twitter/X, Instagram, etc.—because each extra channel adds another chance of being seen, which raises the expected return on your time investment. As for Instantly, if you’re trying to send emails one‑by‑one with Make, you’ll realistically manage only about 10‑15 a day before you start getting blacklisted, so a dedicated cold‑email service like Instantly is worth using. They offer cheap plans (around $37/month) and let you avoid burning your main domain. While you could split several Gmail accounts and wrestle with Make authorizations, the simpler, more scalable recommendation is to use a cold‑email service to handle your campaigns.
Yes, a LinkedIn connection is viable and very viable, but it needs to be heavily personalized. The highest‑ROI way to personalize these days is a Loom video, because video has far more bandwidth than plain text—a picture is worth about a 1,000 words, while a video at 24 fps is worth roughly 24,000 words per second (even more at 30 or 60 fps). If you’re good at what you do, there’s a multiplicative relationship between the medium’s bandwidth and the value you deliver, so using video greatly boosts your conversion rate. After you’ve spent five minutes making that Loom, you should send it through email, your LinkedIn profile (the easiest path for scrapers), and any other platforms you have—Twitter/X, Instagram, etc.—because each extra channel adds another chance of being seen, which raises the expected return on your time investment. As for Instantly, if you’re trying to send emails one‑by‑one with Make, you’ll realistically manage only about 10‑15 a day before you start getting blacklisted, so a dedicated cold‑email service like Instantly is worth using. They offer cheap plans (around $37/month) and let you avoid burning your main domain. While you could split several Gmail accounts and wrestle with Make authorizations, the simpler, more scalable recommendation is to use a cold‑email service to handle your campaigns.