#158 · Your outbound sucks. Here's how to fix it
I’d recommend using large email campaigns for volume and sending Loom videos for a personal touch. Large campaigns let you reach many prospects quickly, while Looms are free and can be used to follow up or explain a service without any cost.
The Loom video approach was terrible for me. My other approach was sending a lead magnet (a Google doc). To reconcile scale with customization, there are two approaches: low volume, high customization—sending a personalized Loom video that solves a problem, delivers value, and builds a warm connection to maybe 10‑30 people a day; and high volume, low result—blasting a generic “do you mind if I send you a Loom video?” to a million people and only recording when they reply. The latter is overdone and saturated; it’s not effective anymore.
I don’t run a fully automated cold‑email system with Loom videos because it doesn’t scale well. Instead, I keep a simple Google sheet with columns for first name, last name, company, email, icebreaker, and a Loom link. I add each lead to the sheet, automate the icebreaker, then manually record a short Loom video (2‑4 minutes) for each prospect, talking about their specific needs. Sending 15 personalized videos takes about an hour of recording plus an hour to set up—so it’s doable but not highly scalable. The nuance is that customized Loom videos conflict with the goal of high‑volume automated outreach; the best approach is to do the recordings yourself when you want that level of personalization.
Sending Loom videos really sets the perspective; expectations for this kind of outreach are usually much lower, so even a few Looms can make a big difference.
Using Loom videos in cold emails works and can be effective, but it lowers deliverability because links and media trigger spam filters. You trade volume for personalization—send fewer, highly tailored emails with a Loom video that shows you’ve already built the asset, which creates a pattern break and raises perceived value. To compensate for lower deliverability, reduce volume or improve mailbox practices. It’s not fully scalable like pure text cold email, but it’s a valuable tactic when you need to stand out.