Why do you record 5- to 7-hour long courses instead of shorter 30-minute videos to save time?
The reason is that I’m experimenting with ultra‑long form as both a packaging and a value‑providing mechanism. When information is gained easily, it’s also lost easily; AI makes it simple to acquire knowledge but just as simple to forget it. By forcing learners to commit to 5‑7 hours of content, the information becomes harder to retain unless they really engage, and the act of commitment itself helps them hold onto the material. Seeing a multi‑hour course on YouTube also shifts the viewer’s decision of whether to click.
I explain that recording 5-hour courses is both a packaging movement and a way to provide a lot of value. I notice I've answered many of these questions before, so I'm doing one more.
The reason I can make really long videos is that I use the software in my day‑to‑day work long enough to know it thoroughly, then I just record a video on it—no extra learning time needed. For example, I recorded a 6.5‑hour Claude Code marketing course and published it without spending a second learning for it; every build I showed was from client work over the past year. This lets me turn on the camera and start talking immediately. It’s not the highest quality content per minute, but it unlocks much higher volume, letting me make videos on topics I’m already good at. The secret to high‑volume, high‑growth content creation is to make a lot of content, but you can’t do that if you have to research and pre‑produce an hour every day for a 10‑minute video. So, make content only on stuff you’re really good at, which requires you to become exceptional in that field first—this makes you interesting. In short, don’t make videos all day unless you have something worthwhile to film about; when you do, you’ll be good enough at it that you won’t need much pre‑production and can be more natural.
No, I don’t really think that makes sense. I appreciate what you’re saying, but you need to understand that a lot of people are also podcasting this content now. Many of them want the longer‑form stuff. Honestly, what deep topic can I really cover in 9 minutes? Any topic I cover in that time is likely to be superficial. You see countless 9‑minute videos on YouTube where nobody really dives into the logic or the deeper insights—just clickbait viral ideas. Those shallow depths have already been mined. If you want to truly understand what a high‑level operator is doing, you have to sit down and listen to hours of their content, even if it’s messy.
I appreciate the request for those deep‑dive, three‑hour execution videos. They were fun and educational, but producing them takes a lot of time—often weeks—because of waiting for client feedback, editing, and cutting out filler. Right now I prioritize shorter, more frequent content that gives a better return on effort. I’m not ruling out longer videos entirely; I’ll consider them when the effort‑to‑impact ratio makes sense, but for now the shorter format works better for my channel.
long form videocustomer acquisitionproduction effortcontent strategy