#316 · How to get your first automation clients (outbound!)
I explain that recording 5-hour courses is both a packaging movement and a way to provide a lot of value. I notice I've answered many of these questions before, so I'm doing one more.
The reason is that I’m experimenting with ultra‑long form as both a packaging and a value‑providing mechanism. When information is gained easily, it’s also lost easily; AI makes it simple to acquire knowledge but just as simple to forget it. By forcing learners to commit to 5‑7 hours of content, the information becomes harder to retain unless they really engage, and the act of commitment itself helps them hold onto the material. Seeing a multi‑hour course on YouTube also shifts the viewer’s decision of whether to click.
The reason I can make really long videos is that I use the software in my day‑to‑day work long enough to know it thoroughly, then I just record a video on it—no extra learning time needed. For example, I recorded a 6.5‑hour Claude Code marketing course and published it without spending a second learning for it; every build I showed was from client work over the past year. This lets me turn on the camera and start talking immediately. It’s not the highest quality content per minute, but it unlocks much higher volume, letting me make videos on topics I’m already good at. The secret to high‑volume, high‑growth content creation is to make a lot of content, but you can’t do that if you have to research and pre‑produce an hour every day for a 10‑minute video. So, make content only on stuff you’re really good at, which requires you to become exceptional in that field first—this makes you interesting. In short, don’t make videos all day unless you have something worthwhile to film about; when you do, you’ll be good enough at it that you won’t need much pre‑production and can be more natural.
The purpose of this channel isn’t to produce ultra‑polished, high‑budget videos. It’s a place where I answer questions, share daily accountability, and build a community of focused business owners. I keep the videos longer and more frequent so I can provide real‑time value, experiment, and stay consistent. Quality is still important, but the goal is to give you actionable insights quickly rather than waiting for a perfect production.
I get why you’d want that. It would add extra work for me and increase friction for each video—about 15 extra minutes per 30‑minute video, roughly a 50% increase in effort. My strategy is daily accountability over time, not granular timestamps, so I’m unlikely to add them unless someone else handles it.