#68 · Should AI Automation Agencies Build Custom Tools in 2025?
I get why you’d want that. It would add extra work for me and increase friction for each video—about 15 extra minutes per 30‑minute video, roughly a 50% increase in effort. My strategy is daily accountability over time, not granular timestamps, so I’m unlikely to add them unless someone else handles it.
I've added chapter headings to the video; they're now part of my skill set. All videos should have chapter headings, and this one should too, though I'm not sure if it'll help answer specific questions—transcripts and timing make that a bit tricky. But yeah.
It would be nice to have longer videos or clear the backlog, but I prefer keeping videos human and well‑reasoned; a “Nick bot” isn’t realistic. I’ve tried recording many videos before and it became unwieldy. I have more content coming and am currently on vacation, so the shorter 10‑20‑minute format is intentional; I’ll keep delivering quality over quantity.
The reason I can make really long videos is that I use the software in my day‑to‑day work long enough to know it thoroughly, then I just record a video on it—no extra learning time needed. For example, I recorded a 6.5‑hour Claude Code marketing course and published it without spending a second learning for it; every build I showed was from client work over the past year. This lets me turn on the camera and start talking immediately. It’s not the highest quality content per minute, but it unlocks much higher volume, letting me make videos on topics I’m already good at. The secret to high‑volume, high‑growth content creation is to make a lot of content, but you can’t do that if you have to research and pre‑produce an hour every day for a 10‑minute video. So, make content only on stuff you’re really good at, which requires you to become exceptional in that field first—this makes you interesting. In short, don’t make videos all day unless you have something worthwhile to film about; when you do, you’ll be good enough at it that you won’t need much pre‑production and can be more natural.
The purpose of this channel isn’t to produce ultra‑polished, high‑budget videos. It’s a place where I answer questions, share daily accountability, and build a community of focused business owners. I keep the videos longer and more frequent so I can provide real‑time value, experiment, and stay consistent. Quality is still important, but the goal is to give you actionable insights quickly rather than waiting for a perfect production.