#255 · how to use sales math to triple revenue

youtube ↗Other

Will you bring back the long‑form, A‑to‑Z customer acquisition videos that walked through the full process in real time?

I appreciate the request for those deep‑dive, three‑hour execution videos. They were fun and educational, but producing them takes a lot of time—often weeks—because of waiting for client feedback, editing, and cutting out filler. Right now I prioritize shorter, more frequent content that gives a better return on effort. I’m not ruling out longer videos entirely; I’ll consider them when the effort‑to‑impact ratio makes sense, but for now the shorter format works better for my channel.

long form videocustomer acquisitionproduction effortcontent strategy

Related answers

youtube ↗Mindset

Why do you make longer, more frequent videos instead of focusing solely on high‑quality production?

The purpose of this channel isn’t to produce ultra‑polished, high‑budget videos. It’s a place where I answer questions, share daily accountability, and build a community of focused business owners. I keep the videos longer and more frequent so I can provide real‑time value, experiment, and stay consistent. Quality is still important, but the goal is to give you actionable insights quickly rather than waiting for a perfect production.

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youtube ↗Other

Can you make your videos shorter, like under 9 to 15 minutes?

No, I don’t really think that makes sense. I appreciate what you’re saying, but you need to understand that a lot of people are also podcasting this content now. Many of them want the longer‑form stuff. Honestly, what deep topic can I really cover in 9 minutes? Any topic I cover in that time is likely to be superficial. You see countless 9‑minute videos on YouTube where nobody really dives into the logic or the deeper insights—just clickbait viral ideas. Those shallow depths have already been mined. If you want to truly understand what a high‑level operator is doing, you have to sit down and listen to hours of their content, even if it’s messy.

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youtube ↗Marketing

Did you hear the story about the short‑form creators at the video conference and what happened?

I haven’t seen it, but the short‑form video trend is really a discoverability layer for long‑form content. Short videos act like Tinder—they get people’s attention and get them to swipe right. The long‑form videos are the conversion play, building trust and depth. Because short‑form is cheap to produce, I can just turn on a camera and talk, which drives inbound and lets me move people into my longer content where they can learn more and eventually become customers.

short formlong formcontent strategy