youtube ↗Agency Operations
Do you personally attend all live coaching calls, and are they the once‑per‑month sessions?
Yes, I attend the coaching calls myself. They usually attract about 100 participants.
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#42 · Maximizing surface area: how I scaled to $139K/mo
Related answers
youtube ↗Agency Operations
How many live coaching calls per month are there in Maker School?
Right now we have about seven live coaching calls per month. They’re currently scheduled on Thursdays and Fridays, though I’m considering moving one to Monday. The number may change in the future, but it’s roughly seven calls each month.
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youtube ↗Other
You talked about doing live calls versus responding to messages with Loom — do you still do once-a-month live calls, and do you reply to the rest of the questions in chat with a recorded one-on-one answer?
Right now I do one weekly call inside Maker School. There's also a bi-weekly event run by a friend and colleague, Connor Kaplan (a sales pro), who does live sales roleplay for free, out of goodwill and for the exposure. For my other community, Make Money with Make, I run two events: a 25-minute “agency hot seat” where I sit someone down, have them share their stats, and walk through how to improve their business live in front of everyone else — part live consultation, part accountability, part letting people see how I think through business problems. There's also a weekly office hour, plus a Friday fireside chat hosted by another friend and colleague, Santi.
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youtube ↗Cold Email
Would you recommend adding cold calling to the outreach stack?
No, I don't think so. When you cold call, very few calls actually reach a qualified prospect. For example, out of 100 cold calls, roughly 50 are disqualified immediately, another 30 either don’t pick up or get routed to a secretary, and the remaining calls often hit busy or dismissive decision‑makers. The synchronous nature of cold calls limits your ability to pitch effectively. Instead, I recommend using customized video recordings as a modern replacement. Send a personalized video via email; decision‑makers check their inbox frequently, and the video can be watched on their own time, delivering high value and a no‑brainer offer. This approach works better than cold calls and even beats cold email because the offer stays in the inbox and can be reviewed later across time zones.
cold callingoutreachvideo outreachpersonalized email
youtube ↗Sales
When you hop on a discovery or closing call with clients, do you use regular phone calls or video calls? Which do you do more?
I almost always do video calls because video provides higher bandwidth, making it easier for clients to see my face and mannerisms. People generally prefer more bandwidth in communication, and since it’s one of my strengths, I use video whenever I can.
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