Are there examples of assets to give away to potential clients as a UX designer or systems creator?
My recommendation is to scrape a prospect’s fields, website, and profile data, then feed it into an OpenAI model that generates three SaaS product ideas and angles. Choose one, generate a prompt for an AI app‑builder like Lovable, copy‑paste it to create an app, and attach the resulting web URL to your outreach email. Although Lovable currently lacks a public API, you can do this manually or with web macros, and some people are creating up to 100 custom SaaS apps a day to get a foot in the door.
You can give recruitment and marketing agencies a whole hiring pipeline—the same one used by seven‑ and eight‑figure agencies that you built and sold. You could also give them a one‑click CRM template, or a complete email campaign to send to candidates or recruiters. These are everyday tasks for those agencies: emailing candidates and companies they serve. By providing a hyper‑optimized email template and a ready‑to‑click pipeline, you deliver real value for free.
Cold email works fantastic for consultants. If you run a software development, no-code development, or AI automation agency, you are essentially a consultant. I regularly pitch people in the AI and automation vertical to use cold email to get clients, and I use it myself to get my own clients. The same system that works for you will work for any other consultant. You don't need to worry about whether it works for consultants—it does. Proof is in the pudding: if you're using the system to acquire clients, then by definition it's working. Additionally, you can explore niche packs inside Maker School and other systems you could sell, such as unique repurposing content creators, trend detectors, YouTube comment ideators, and tools like Vid IQ that help find liars for inbound flows. There are also YouTube-specific tools for long-form content creators. In short, cold email is great for consultants, coaches, and similar professionals.
Obviously you're very financially and resource‑constrained, lacking a laptop, webcam, microphone, and custom domains, yet you’re actively thinking about how to get things done despite those limits — that mindset will take you far. When I say ‘asset,’ I’m referring to the asset‑based outreach strategy I’ve discussed before: you create a high‑quality, customized piece of value that solves a specific problem for a prospect, give it to them with little or no ask, and use it to break the ice instead of sending a plain cold email. These assets are high‑value and very effective when they truly address the prospect’s pain points, though they do require considerable time and effort to produce. Examples of assets include: using AI to generate newsletters from a prospect’s website, then formatting them into a polished newsletter (about 80‑90 % complete) that you send for free; for coaches or consultants, running an automation that pulls the top‑10 trending videos in their niche, feeding those titles into AI to generate a set of strong title ideas, and delivering those titles; video editors editing a prospect’s video and sending it over with a note like, “I love your channel; I’ve edited a bunch of your content for you — just wanted you to have it”; taking long‑form video content, running it through a short‑form clip generator (e.g., Opus, Stockclip) to produce a bunch of short clips, then sending those clips to an influencer or creator with a message such as, “I clipped your content for free; feel free to use it — I do this professionally and would be happy to help you further.” You can mix and match any of these ideas in your outreach. In your situation — no Loom video, no custom domain, no paid cold‑email tool, only an old PC and Gmail — your best leverage is your ability to build such assets rather than relying on pure sales skill. If you need a laptop for a Zoom call, borrowing one from a friend works well. Your resourcefulness and gumption are exactly what will move you forward.
The feeling you describe is akrasia — knowing what to do but not doing it because the required activation energy feels too high. To overcome this, consider the two business models you mentioned. A SaaS model is highly scalable but requires product‑market fit and can take years to generate revenue, during which you burn runway with no income. An agency model, by contrast, lets you earn money quickly (e.g., $20k in the first month) but is hard to scale and lacks predictable recurring revenue. I recommend a blended approach: start with an agency to generate early cash flow and runway, use that revenue to fund your SaaS development, and then gradually shift from manual implementations to a SaaS product. This path takes longer to reach the same scalability as a pure SaaS, but it yields far more money in the early years and gives you proven business‑owner credibility, which makes raising funds or reinvesting easier.