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#101 · AI Automation Agency Retainer Model Explained

youtube ↗Lead Generation

What is an asset in your outreach strategy, and what alternative assets can I create without a webcam, laptop, Loom, or custom domain, using only an old PC, Gmail, and a basic cold email tool?

Obviously you're very financially and resource‑constrained, lacking a laptop, webcam, microphone, and custom domains, yet you’re actively thinking about how to get things done despite those limits — that mindset will take you far. When I say ‘asset,’ I’m referring to the asset‑based outreach strategy I’ve discussed before: you create a high‑quality, customized piece of value that solves a specific problem for a prospect, give it to them with little or no ask, and use it to break the ice instead of sending a plain cold email. These assets are high‑value and very effective when they truly address the prospect’s pain points, though they do require considerable time and effort to produce. Examples of assets include: using AI to generate newsletters from a prospect’s website, then formatting them into a polished newsletter (about 80‑90 % complete) that you send for free; for coaches or consultants, running an automation that pulls the top‑10 trending videos in their niche, feeding those titles into AI to generate a set of strong title ideas, and delivering those titles; video editors editing a prospect’s video and sending it over with a note like, “I love your channel; I’ve edited a bunch of your content for you — just wanted you to have it”; taking long‑form video content, running it through a short‑form clip generator (e.g., Opus, Stockclip) to produce a bunch of short clips, then sending those clips to an influencer or creator with a message such as, “I clipped your content for free; feel free to use it — I do this professionally and would be happy to help you further.” You can mix and match any of these ideas in your outreach. In your situation — no Loom video, no custom domain, no paid cold‑email tool, only an old PC and Gmail — your best leverage is your ability to build such assets rather than relying on pure sales skill. If you need a laptop for a Zoom call, borrowing one from a friend works well. Your resourcefulness and gumption are exactly what will move you forward.

assetoutreachlead generationai

Related answers

youtube ↗Lead Generation

What is your strategy for finding clients or leads for a content creation and scheduler app targeting small businesses and social media agencies? Should I focus on SMBs, agencies, or both using cold email outreach?

Great question. I should make it abundantly clear that when you have a hammer, everything looks like a nail. My hammer is cold email, so I try to solve every problem with it. Cold email isn’t always the most effective marketing method, but it’s like a video game where you keep playing the main character because you’re best at it. I would definitely use cold email. I’d start by pitching these SMA agencies. I’d go to Apollo and filter for 1‑11 staff, looking for digital marketing, digital agency, or creative agency. I’d use the OR operator to pull as many as possible—probably a list of 30 k to 50 k in the United States alone. Then I’d blast out my offer with the software, giving a free demo. I’d position it as if I’d read the person’s whole life story and built the software just for them. I’d mention that I’ve been following what they’re doing at [their company] and that I used to run a digital marketing agency (maybe I still do). I’d share that I’m suffering from XYZ problem and that this software is the solution I came up with. I’d want to put it in front of them to see if it has value. I’m 100 % confident that running their clients through my system will generate outsized returns, so much that I’m willing to guarantee it and give it away for free just to hear their thoughts. If they’re open to a quick call, we could jump on it. I’d approach this at the higher‑agency level, positioning myself as an agency owner talking to agency owners, not as a SaaS person trying to sell something. I’d get on as many calls as possible and frame them almost as partnerships: give them a trial of the software, let them solve their current problems with it, then use that feedback to improve the software faster and better. Once I have a ready‑to‑go version, I’d charge premium prices. And yes, I’d go straight cold email, starting with agencies because they tend to have more money than SMBs.

cold emaillead generationagenciessmb
youtube ↗AI & Automation

What are your thoughts on building a cold‑outreach system that sends personalized Loom videos to prospects and how would you approach building it?

I've built something very similar. The main hurdle was the hidden API for uploading Looms—it worked but was painful; Gloom's auto‑GIF embeds in emails make it a good option. People are now accustomed to Looms so the format feels native. To build a personalized Loom outreach machine: 1. Use a variable (e.g., {{name}}) that a voice‑cloning model (like Be Human) replaces with the prospect's first name spoken in your voice. 2. While the name is being spoken move the Loom window across the screen to hide any mouth artifacts. 3. Prepare a library of video templates—about 30—each tailored to a specific niche or offer (e.g., B2B agencies buying cold‑email services B2B agencies buying fulfillment systems manufacturing companies buying cold outreach manufacturing companies buying fulfillment etc.). 4. When you scrape a list of leads run an AI classifier that reads the prospect's company info and assigns them to one of those categories. 5. Pick the matching template insert the prospect's first name into the voice‑over and stitch the personalized video together. 6. The result feels like a custom‑made video: “Hey Peter hope you're doing well… I've been following you… I love your no‑frills approach…” 7. To increase perceived personalization overlay a screenshot of the prospect's LinkedIn/Instagram/etc. and do a quick screen‑grab before the Loom plays. 8. I currently run a $300 k/month content business and saw that this approach could save prospects significant money with a simple tweak—hence I recorded this video to share the idea. 9. The method works well; it's not perfect but delivers strong results.

personalized loomsvoice cloningai categorizationoutreach automation
youtube ↗AI & Automation

What type of asset will outperform Loom videos when scaled, especially for asset-based cold email?

I'm not an omnipotent being, so I can't say for sure whether a specific asset will outperform a Loom video, but you're right that assets are highly scalable because AI can generate them with little prompting and training, and they can perform well. Loom videos require your time, so they're not scalable. You should do the unscalable thing, but also consider a hyperscalable asset that combines personalization—like writing a custom newsletter, a list of titles, or building a simple SaaS app using tools like Lovable or Bolt.dev. You can take a video title or podcast piece, turn it into a prompt for Lovable, generate the app, and share the link. If you find an asset that performs disproportionately better than Loom, double down on it. Once you have that machine running, you don't need to record videos at all; videos still make sense for most people as free sales training, but if you can make the asset work, go for it.

assetscalableloomai
youtube ↗Lead Generation

I recently landed $2,500 using your free knowledge and tools. A professional video company wants me to build a cold outbound system for them. I plan to scrape leads based on search intent for roles like editors and then create a personalized cold email engine. Can you give me advice on how to approach this as my first client?

Congratulations on landing $2,500—that's more than 90% of the world makes outside traditional employment. You should be stoked. To build the search intent video system, start by scraping the simplest source: LinkedIn jobs. Use an Appify actor (like a LinkedIn job scraper) to pull job postings. You don’t need company details at first; just scrape the jobs. Then, to get emails, scrape or enrich using the company name to find the website, and use a mailfinder tool (any mailfinder) to get emails from those domains. If the mailfinder doesn’t give you the URL, you’ll need to scrape company details to get the website. Once you have the websites, enrich them to find people at those companies, identify decision makers, and then feed the email and domain into an AI tool that searches the domain and combines results with the email to pull out the person's name (e.g., turning 'nick@leftclick.ai' into 'Nick Sarif'). This makes your outreach far more effective. After gathering the emails, customize your outreach using the scraped information, and you can also scrape job details if needed. This whole process lets you turn raw data into personalized, high‑conversion cold emails.

cold emaillead generationlinkedin