#61 · How to Learn AI From the Ground Up: 2025 AI Curriculum

youtube ↗Niches

Would you mind clarifying what you meant by asset in terms of specific niches?

You can give recruitment and marketing agencies a whole hiring pipeline—the same one used by seven‑ and eight‑figure agencies that you built and sold. You could also give them a one‑click CRM template, or a complete email campaign to send to candidates or recruiters. These are everyday tasks for those agencies: emailing candidates and companies they serve. By providing a hyper‑optimized email template and a ready‑to‑click pipeline, you deliver real value for free.

assetrecruitmentmarketingfree value

Related answers

youtube ↗Niches

Isn't marketing agencies too obvious/generic a niche — shouldn't you niche down further to differentiate?

Marketing agencies are a great niche — I niche down into marketing agencies myself, I'm not particularly 'different' about it, and I still make more than most people doing an equivalent service. It really depends on how big you want to go: if you want to scale to $100M/year selling to marketing agencies broadly, you'll need to differentiate more. But if you're carving out a smaller niche, you can target whatever you want, especially if you already have relevant experience — that alone can make you stand out. A few good assets to send marketing/creative agencies: full HTML websites, built and hosted one-shot using an HTML template populated with AI based on context about the business.

marketing agenciesniching downdifferentiation
youtube ↗Offers

Are there examples of assets to give away to potential clients as a UX designer or systems creator?

My recommendation is to scrape a prospect’s fields, website, and profile data, then feed it into an OpenAI model that generates three SaaS product ideas and angles. Choose one, generate a prompt for an AI app‑builder like Lovable, copy‑paste it to create an app, and attach the resulting web URL to your outreach email. Although Lovable currently lacks a public API, you can do this manually or with web macros, and some people are creating up to 100 custom SaaS apps a day to get a foot in the door.

lead-magnetaiasset-creation
youtube ↗Lead Generation

What is an asset in your outreach strategy, and what alternative assets can I create without a webcam, laptop, Loom, or custom domain, using only an old PC, Gmail, and a basic cold email tool?

Obviously you're very financially and resource‑constrained, lacking a laptop, webcam, microphone, and custom domains, yet you’re actively thinking about how to get things done despite those limits — that mindset will take you far. When I say ‘asset,’ I’m referring to the asset‑based outreach strategy I’ve discussed before: you create a high‑quality, customized piece of value that solves a specific problem for a prospect, give it to them with little or no ask, and use it to break the ice instead of sending a plain cold email. These assets are high‑value and very effective when they truly address the prospect’s pain points, though they do require considerable time and effort to produce. Examples of assets include: using AI to generate newsletters from a prospect’s website, then formatting them into a polished newsletter (about 80‑90 % complete) that you send for free; for coaches or consultants, running an automation that pulls the top‑10 trending videos in their niche, feeding those titles into AI to generate a set of strong title ideas, and delivering those titles; video editors editing a prospect’s video and sending it over with a note like, “I love your channel; I’ve edited a bunch of your content for you — just wanted you to have it”; taking long‑form video content, running it through a short‑form clip generator (e.g., Opus, Stockclip) to produce a bunch of short clips, then sending those clips to an influencer or creator with a message such as, “I clipped your content for free; feel free to use it — I do this professionally and would be happy to help you further.” You can mix and match any of these ideas in your outreach. In your situation — no Loom video, no custom domain, no paid cold‑email tool, only an old PC and Gmail — your best leverage is your ability to build such assets rather than relying on pure sales skill. If you need a laptop for a Zoom call, borrowing one from a friend works well. Your resourcefulness and gumption are exactly what will move you forward.

assetoutreachlead generationai