#186 · How to *Actually* Sell High-Ticket Retainers for Any Service

youtube ↗Agency Operations

What's the difference between doing one call per week and a daily Q&A?

The daily Q&A is for my community product called Maker School, which is the simplest design path to getting your first AI automation customer and is often ranked number one or two in the school games. I made a video explaining how I did it, which is one of the more popular videos on the daily updates channel. The difference is that the daily Q&A is text-based: I go through the vast majority of posts in the community each day and answer questions myself. In contrast, the one call per week is a Zoom chat where only about 10-15% of the group attends. With a 2,650-member group, that's roughly 200 people on calls, whereas about 90% see the text posts. I find it more efficient to provide value where the majority of people see it, rather than relying on the smaller, more engaged call audience.

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Related answers

youtube ↗Agency Operations

What's the difference between managing a community with a daily Q&A text post versus a weekly call?

The daily Q&A is text-based: I go through the vast majority of community posts each day and answer questions myself. For example, I recently welcomed a new member named Joseph from New York who loves tennis, gave him a wave, and engaged with his post. I'm very active in Maker School because many communities unfortunately get you to sign up, charge high fees, and then the founder disappears, leaving you without support. In Maker School, I personally respond to most text posts. The difference between the daily Q&A text posts and the weekly Zoom call is that only about 10-15% of members attend the calls, whereas roughly 90% see the text posts. Since I focus on efficient value delivery, I prefer the text posts where the majority of people see the content, making it a better mechanism for value transformation.

daily q&acommunitymaker school
youtube ↗Other

You talked about doing live calls versus responding to messages with Loom — do you still do once-a-month live calls, and do you reply to the rest of the questions in chat with a recorded one-on-one answer?

Right now I do one weekly call inside Maker School. There's also a bi-weekly event run by a friend and colleague, Connor Kaplan (a sales pro), who does live sales roleplay for free, out of goodwill and for the exposure. For my other community, Make Money with Make, I run two events: a 25-minute “agency hot seat” where I sit someone down, have them share their stats, and walk through how to improve their business live in front of everyone else — part live consultation, part accountability, part letting people see how I think through business problems. There's also a weekly office hour, plus a Friday fireside chat hosted by another friend and colleague, Santi.

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youtube ↗Agency Operations

What is your daily schedule, and do you take sales calls in your agency?

My typical day: I wake up, handle community management, write briefs for the writers I hired for YouTube content, review their previous day’s work, experiment with content structure, record those pieces, then record my daily update video. If I have community calls, I do them in the morning. After that, everything else is agency work for Leftclick—administrative, miscellaneous tasks, and sales calls. I only take sales calls that are big, higher‑ROI leads (e.g., a franchise owner with a painting company making $1M/month); I skip small‑ticket items that aren’t a good use of my time.

daily schedulesales callsagency work
youtube ↗Lead Generation

How many cold calls per day is a good number to get good at cold calling?

It really depends, but I just make as many calls as possible. A single agent with a decent dialer can handle roughly 300‑800 calls a day, and with a good setup you could even exceed 1,000. Most of the time, outbound cold‑calling is wasted because you spend minutes dialing, waiting for connections, leaving voicemails, and dealing with gatekeepers. With a power dialer you can call multiple prospects simultaneously and use algorithmic patterns to predict the best times to call, essentially eliminating dial‑time delays. You jump straight into the next call the moment you hang up, staying in a flow state and improving both volume and quality. If you’re willing to invest in a subscription, tools like Clearbit can provide higher‑quality leads and better deliverability, though they’re currently limited to single‑seat plans.

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