What's the difference between doing one call per week and a daily Q&A?
The daily Q&A is for my community product called Maker School, which is the simplest design path to getting your first AI automation customer and is often ranked number one or two in the school games. I made a video explaining how I did it, which is one of the more popular videos on the daily updates channel. The difference is that the daily Q&A is text-based: I go through the vast majority of posts in the community each day and answer questions myself. In contrast, the one call per week is a Zoom chat where only about 10-15% of the group attends. With a 2,650-member group, that's roughly 200 people on calls, whereas about 90% see the text posts. I find it more efficient to provide value where the majority of people see it, rather than relying on the smaller, more engaged call audience.
The daily Q&A is text-based: I go through the vast majority of community posts each day and answer questions myself. For example, I recently welcomed a new member named Joseph from New York who loves tennis, gave him a wave, and engaged with his post. I'm very active in Maker School because many communities unfortunately get you to sign up, charge high fees, and then the founder disappears, leaving you without support. In Maker School, I personally respond to most text posts. The difference between the daily Q&A text posts and the weekly Zoom call is that only about 10-15% of members attend the calls, whereas roughly 90% see the text posts. Since I focus on efficient value delivery, I prefer the text posts where the majority of people see the content, making it a better mechanism for value transformation.
Right now I do one weekly call inside Maker School. There's also a bi-weekly event run by a friend and colleague, Connor Kaplan (a sales pro), who does live sales roleplay for free, out of goodwill and for the exposure. For my other community, Make Money with Make, I run two events: a 25-minute “agency hot seat” where I sit someone down, have them share their stats, and walk through how to improve their business live in front of everyone else — part live consultation, part accountability, part letting people see how I think through business problems. There's also a weekly office hour, plus a Friday fireside chat hosted by another friend and colleague, Santi.
My typical day: I wake up, handle community management, write briefs for the writers I hired for YouTube content, review their previous day’s work, experiment with content structure, record those pieces, then record my daily update video. If I have community calls, I do them in the morning. After that, everything else is agency work for Leftclick—administrative, miscellaneous tasks, and sales calls. I only take sales calls that are big, higher‑ROI leads (e.g., a franchise owner with a painting company making $1M/month); I skip small‑ticket items that aren’t a good use of my time.
High ticket is going to be tough here, but there are some simple AI-enabled services you could sell to online coaches like myself. One is need determination: if they run big communities, have a big brand, or get lots of YouTube comments, you can quickly build systems that scan everything customers are asking about, unclear on, or explicitly asking for videos on, and turn that into content. It usually surfaces very interesting insights most people miss. You can also build an "ask a question" funnel into the coach's inbound flow, or just tell people at the end of content to leave a comment. I pick what content to do next almost entirely based on your comments. How do I know this works? Because that's what I do, and I built the system myself. You wouldn't believe how many brands ask me what my packaging and ideation flow is, and the answer is I usually start with questions my customers ask me. Beyond that, you can use AI to shorten the time it takes to reach out to someone interested in a high-ticket offer, say $1,000 to $5,000 a month with four or five months of average churn, which might be worth $20,000. The usual flow is ads, PPC or organic to a landing page with a book-a-call funnel, setters reaching out to book the appointment and maximize show rate, then the closer on the call. You can use AI to automate a large portion of that, cut speed to lead, improve the quality of the conversations through intelligent automated replies, and automate the follow-ups.