I'm a growth operator working with educational creators to monetize their audiences with info offers and high-ticket coaching, and webinars are printing, but the market is getting crowded. What AI services or solutions could I offer online coaches that I can charge high ticket for?
High ticket is going to be tough here, but there are some simple AI-enabled services you could sell to online coaches like myself. One is need determination: if they run big communities, have a big brand, or get lots of YouTube comments, you can quickly build systems that scan everything customers are asking about, unclear on, or explicitly asking for videos on, and turn that into content. It usually surfaces very interesting insights most people miss. You can also build an "ask a question" funnel into the coach's inbound flow, or just tell people at the end of content to leave a comment. I pick what content to do next almost entirely based on your comments. How do I know this works? Because that's what I do, and I built the system myself. You wouldn't believe how many brands ask me what my packaging and ideation flow is, and the answer is I usually start with questions my customers ask me. Beyond that, you can use AI to shorten the time it takes to reach out to someone interested in a high-ticket offer, say $1,000 to $5,000 a month with four or five months of average churn, which might be worth $20,000. The usual flow is ads, PPC or organic to a landing page with a book-a-call funnel, setters reaching out to book the appointment and maximize show rate, then the closer on the call. You can use AI to automate a large portion of that, cut speed to lead, improve the quality of the conversations through intelligent automated replies, and automate the follow-ups.
What a great question. This is more a consulting and strategy perspective than a building one. Naturally, if you're trying to make more money and thinking, 'Ooh, what's a way to make more money? I know AI is all the rage—maybe we'll add an AI chatbot to our website,' but if the chatbot doesn't talk to anybody, it won't make you more money. You've stumbled on a universal problem for many service businesses: they just don't have any leads. The real point of value, the bottleneck you could fix, is usually lead generation. I don't know how many people visit their site daily, monthly, or yearly, so it's hard to suggest exactly what to do next, but you're on the right track. The usual thinking is: get leads first, then worry about optimizing how you deal with them, nurture them, and improve conversion rates later. In your opinion, what's the best automation to sell? Could you make a video on it? The best automation to sell is something that increases or encourages lead generation, which we discussed. One of the main systems I sell is a cold outreach system where I build distribution for someone from scratch for about $200–$300 a month ongoing. They start with zero leads in their pipeline—usually an agency—and after the system is set up, they get roughly 30 leads per month that want to book calls. This is a game-changer and easy to justify as an investment for companies whose bottleneck is lead generation, like most businesses under $50k–$100k per month in revenue. Think of it this way: I'm solving their most dire problem—no leads entering the business. I charge them $3,000–$4,000 a month, which is fine because without me they wouldn't even have a business making more than $3k–$4k a month. In my experience, the best automations to sell for small to mid-sized businesses are those that help the top of the funnel. If they already have an outbound system but aren't getting many leads, I'd recommend a speed-to-lead system. Anything close to the top of the funnel—whether outbound or inbound—helps a lot, and that's what I'd recommend.
I would focus on building AI‑powered systems that increase reach. First, create ad‑creative systems: AI can generate Meta ads quickly, replacing the slow Canva workflow that takes days with a process where the media buyer can spin up an ad in 30 minutes, allowing rapid iteration. Second, use AI for cold‑email outreach: let AI scour the web, build massive prospect lists, and craft personalized icebreakers. This expands the number of eyes on your offer. Finally, improve lead response speed by automating the post‑inquiry workflow—when a form is submitted, an AI reads the data and instantly sends a personalized text or email saying, “Hey, this is Cloud, I’ve received your request and will call you in 30 seconds.” This creates the perception of immediate customer service and can be applied across email, SMS, and other platforms, boosting conversion and expansion.
Not for beginners — if you already have a big brand, YouTube channel, and a working Instagram funnel, you could sell an AIOS, but as a total newbie, don't. Instead, pick a specific lane, ideally something tied to reach/acquisition: creative-generation systems (ad creative testing across Google, Facebook, TikTok, etc.), automated prospect research for cold email/LinkedIn icebreakers, and speed-to-lead systems (immediately following up with anyone who opts in from an ad, maximizing show/booking rate — even something as simple as calling a lead twice instead of once, or texting back a missed call automatically, can double conversion). Also strong: automated follow-up across SMS/email/DM for anyone who's expressed interest, and inbound lead-magnet systems (e.g. ManyChat-based funnels tied to a creator's content). The common thread: focus on a narrow, specific lane that produces a clearly measurable revenue outcome — that lets you proportionally scale a client's revenue in a way that's easy to prove and sell.
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Yeah, it's probably your ability to verbalize that—your skill at explaining AI's value is what's lacking. These systems save time and money, but you can't just tell that to somebody; you need to first understand their specific problem, paraphrase it in your own words to show you get it, then expand on how that problem costs them time and money. After that, you present your system as a solution, estimating ROI based on past clients, maybe mentioning a big‑name client you built it for, and ask if it matches what they were looking for. Then you give a brief demo, showing what you can tweak. In doing so, you show how AI saves them time or money, rather than just stating it. Everybody knows AI helps, but you demonstrate it for their specific case. Automation means reducing labor cost; you show how to achieve that for their problem. You also mentioned your most profitable system is your cold outreach system. To break it down: there's a manual way and an automatic way. Manual: go to Apollo.com, create a search URL (e.g., for creative agencies), copy it, go to appi.com, type Apollo, pick the popular scraper ($120 per thousand leads), paste the URL, pay per thousand leads—you get output with names, emails, etc., export as CSV, feed into AI (using Make.com or Nad), generate personalized icebreakers via a message model, format as JSON, then upload to Instantly.ai or Smartlead. You handle copywriting yourself. The automatic way: set up a Google Drive watch folder with webhooks; when a lead sheet is uploaded, it triggers the same process automatically—scraping leads via Appify, adding them to Instantly in an automatic campaign, managing everything behind the scenes. This lets you incorporate multiple lead sources (conferences, Apollo, Zoom Info, LinkedIn, VA‑assembled leads). You also added lead nurturing: an autoresponder that replies instantly to instant‑email responses (e.g., between 6 pm and 7 am), giving the perception of attentiveness and buying time, which boosts response rates.
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