#251 · people are copying my strategies and getting 10x the views

youtube ↗AI & Automation

How would you integrate AI as a growth operator for creators with info‑coaching offers to gain maximum leverage, especially with zero social proof?

I would focus on building AI‑powered systems that increase reach. First, create ad‑creative systems: AI can generate Meta ads quickly, replacing the slow Canva workflow that takes days with a process where the media buyer can spin up an ad in 30 minutes, allowing rapid iteration. Second, use AI for cold‑email outreach: let AI scour the web, build massive prospect lists, and craft personalized icebreakers. This expands the number of eyes on your offer. Finally, improve lead response speed by automating the post‑inquiry workflow—when a form is submitted, an AI reads the data and instantly sends a personalized text or email saying, “Hey, this is Cloud, I’ve received your request and will call you in 30 seconds.” This creates the perception of immediate customer service and can be applied across email, SMS, and other platforms, boosting conversion and expansion.

aiad-creativecold-emailgrowth

Related answers

youtube ↗Lead Generation

What are your thoughts on the current state of lead acquisition automation, especially personalized mass emails? We're deciding which service to specialize in and would like any concepts worth exploring.

It’s a great time to build personalization flows because new entrants in cold email are higher than ever. Cold email had a big renaissance, AI personalization hit, and it still outperforms other marketing methods when run competently. Personalization boosts ROI, but you need to go beyond simple icebreaker lines—constrain the AI output, use your copywriting to write templated bits like “I love that you’re doing X. It’s refreshing to see that you’re doing that. Figured I’d reach out.” If you don’t constrain, AI‑generated icebreakers feel flamboyant and are seen as AI‑written, hurting perceived personalization. Instead, personalize the specific high‑ROI parts of the email (not the whole thing or just one line). Examples: paraphrase three interesting things from a prospect’s podcast, or pull key quotes from their content. You can run thousands of these personalized emails a day at a token cost (~$20/month). There’s massive untapped potential—cold email volume will soon far exceed what most people are doing.

lead generationcold emailpersonalization
youtube ↗Lead Generation

When running a cold email campaign for a client, who should manage the inbox and replies—me or the client, especially with a big time zone difference?

Either way, my recommendation is to containerize your entire offer into an ongoing service where the client pays you a set amount and you return a booked‑meeting package. This is essentially lead generation, not just handing over an AI automation system. Clients often don’t know how to turn an opportunity into a lead or appreciate the value of leads, so they need you to build the system for them. You can take the cold‑email templates and systems you already use to acquire clients and duplicate them for the client—highly leveraged, scalable, and you can add AI‑based auto‑reply features. Containerizing means bundling all the steps (Apollo search, lead scraping, Google Drive upload, etc.) into a single service where the client only sees the money‑in, money‑out exchange and a multiple on their investment. Many agencies discover this approach organically; it’s worth systematizing.

cold emailcontainerized offerlead gentime zone
youtube ↗Lead Generation

How should I approach lead generation for a PE-focused agency using meta ads, cold email, and AI voice agents to pre-qualify and book meetings?

He said he definitely sees value in outbound AI‑personalized cold emails, describing a simple campaign where you tell business owners you want to buy their business for cash, offer a quick 24‑hour offer, and only move forward when they respond positively. He added that he’s less certain about meta ads but would rely on the outbound approach, and wrapped up with “All right, Kev, let me know how this goes.”

lead generationpe firmscold emailvoice agents
youtube ↗Offers

What's the best offer right now, given how much the AI agency space has changed? Is it selling a full AIOS?

Not for beginners — if you already have a big brand, YouTube channel, and a working Instagram funnel, you could sell an AIOS, but as a total newbie, don't. Instead, pick a specific lane, ideally something tied to reach/acquisition: creative-generation systems (ad creative testing across Google, Facebook, TikTok, etc.), automated prospect research for cold email/LinkedIn icebreakers, and speed-to-lead systems (immediately following up with anyone who opts in from an ad, maximizing show/booking rate — even something as simple as calling a lead twice instead of once, or texting back a missed call automatically, can double conversion). Also strong: automated follow-up across SMS/email/DM for anyone who's expressed interest, and inbound lead-magnet systems (e.g. ManyChat-based funnels tied to a creator's content). The common thread: focus on a narrow, specific lane that produces a clearly measurable revenue outcome — that lets you proportionally scale a client's revenue in a way that's easy to prove and sell.

offer selectionspeed to leadlead follow-upniching down