If I'm just starting my automation business, is a pricing section on my website necessary, or should I only give the price during the first consulting call after we understand which automations they want?
I would not put the pricing on your website until you have massive distribution. Qualifying your clients is more important than acquiring them. If you’re just starting, focus on getting as many people on a call as possible, then worry about qualifying and getting people who can actually pay for what you’re charging later. Front‑load the opportunities.
I would not put the pricing on your website until you have massive distribution. Qualifying your clients is more important than acquiring them. If you’re just starting, focus on getting as many people on a call as possible, then worry about qualifying and getting people who can actually pay for what you’re charging later. Front‑load the opportunities.
I’m currently branding the service as coaching rather than consulting. Community members get it for $1,000, but I’m considering raising the price to about $2,000 or making it inaccessible because the current pricing doesn’t make sense time‑wise.
He explains that the best pricing models are nuanced and combine multiple elements: an upfront setup fee, a monthly retainer, pay-per-meeting, and possibly a revenue share. He describes his former business partner Grender, who uses all three—setup fee, monthly retainer (around $5,000 per month), and either pay-per-meeting or revenue share—on annual contracts. He prefers month-to-month arrangements to avoid being tied down, charging per meeting and differentiating fees based on client value—for example, higher compensation for meetings that lead to larger deals (e.g., $15,000 versus $5,000). He cites a community member who introduced a lead that resulted in a $700,000 deal, noting a 5% revenue share would yield $35,000. He concludes by thanking viewers for joining his journey to 300,000 subscribers and looks forward to reaching 1 million.
You should look for clients who have money and suffer from a costly problem that you can find via automated methods. Price using value‑based pricing, not monthly recurring right away. Start with a small, tightly scoped intro offer you can deliver quickly, then move to a recurring deal after proving value.