Should I offer my consulting service as a product and how should I price it?
I’m currently branding the service as coaching rather than consulting. Community members get it for $1,000, but I’m considering raising the price to about $2,000 or making it inaccessible because the current pricing doesn’t make sense time‑wise.
I’ve discontinued the one‑on‑one consulting product because it wasn’t worth my time. The current rate is $135, but members of my community receive a sizable discount since they already know much of what I’d teach. I want to focus on novel, interesting problems rather than rehashing community material, reward community members, and use the offering as a conversion mechanism. I still do occasional coaching with a few recurring clients—typically once or twice a week—but I prioritize information products for their higher leverage. If you’re particularly motivated and want to chat, feel free to reach out.
I’d start with a setup fee in the $2,500‑$5,000 range and then charge per meeting—something like $200‑$400 each—or take a modest revenue‑share of 5‑20%. Those numbers aren’t crazy as long as the lifetime value of a client justifies them. Expect push‑back; no one sells a system without objections. A setup fee in that range is reasonable for the value you’ll deliver. For context, a full‑service B2B consulting package can run $15K a year, but freelance consultants typically charge less. If you can close a $5K deal a month and charge $200 per meeting, even with a low conversion rate (say 1 in 8 meetings), the cost per deal drops to about $1,600, leaving room to price around $3.2K and still be competitive. If you’re unsure, check out my video on value‑based pricing for a deeper dive.
I technically still do consulting and have a link, but I’m raising my hourly rate to around $1,000+ because one‑on‑one consulting isn’t scalable for me. Consulting does have benefits—good relationships, networking, and referral opportunities—but high‑ticket consulting is limited to a few clients, whereas a weekly group call can multiply my time across hundreds of viewers, making it far more scalable.
I would not put the pricing on your website until you have massive distribution. Qualifying your clients is more important than acquiring them. If you’re just starting, focus on getting as many people on a call as possible, then worry about qualifying and getting people who can actually pay for what you’re charging later. Front‑load the opportunities.