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#224 · on hitting 300k subs and making millions (raw tips)

youtube ↗Pricing

What pricing model should I use for lead generation automation services?

He explains that the best pricing models are nuanced and combine multiple elements: an upfront setup fee, a monthly retainer, pay-per-meeting, and possibly a revenue share. He describes his former business partner Grender, who uses all three—setup fee, monthly retainer (around $5,000 per month), and either pay-per-meeting or revenue share—on annual contracts. He prefers month-to-month arrangements to avoid being tied down, charging per meeting and differentiating fees based on client value—for example, higher compensation for meetings that lead to larger deals (e.g., $15,000 versus $5,000). He cites a community member who introduced a lead that resulted in a $700,000 deal, noting a 5% revenue share would yield $35,000. He concludes by thanking viewers for joining his journey to 300,000 subscribers and looks forward to reaching 1 million.

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Related answers

youtube ↗Lead Generation

Can you give a custom lead generation plan for a $750–$800 monthly budget?

Join Maker School and use the provided templates, along with solid automations and sales skills. It’s tough to guarantee a specific number of meetings, but there’s a 90‑day guarantee—so you can join and see for yourself. Spending $750–$800 per month on lead generation puts you at the high end of the scale; most people spend around $300–$400 a month because they don’t buy all the top plans or send every upward proposal. If you learn quickly, iterate on feedback, stay consistent and committed, and put that money to good use without wasting it, you can get tons of meetings and likely land your first three or four clients in the first month. Cost per acquisition can be low—around $100 to land your first client, with subsequent clients costing a bit less. Okay, I’ll leave it there with the Q&A because I have a couple minutes before I go grocery shopping.

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youtube ↗Pricing

I have a cybersecurity service provider client that wants leads and offers me a 10% commission on deals ranging from $25k‑$100k. Should I instead charge per booked meeting, and if so, how much per meeting or month? Also, should I focus on one service for cold email outreach?

Congratulations on landing your first client. For pricing, avoid tying your compensation directly to their revenue, especially as a first‑time provider. Revenue‑share can leave you out of control unless you already trust the partner. Instead use a pay‑per‑lead (or per‑meeting) model. Estimate the lifetime value (LTV) of a closed deal—let's say $25k on the low end. Determine a realistic conversion rate (CVR) from meetings to closed deals; a typical client might say 2‑3 out of 10, so you can conservatively assume 10% (0.1). Then decide your cut, usually between 10‑20%; 15% works well. Your price per lead = LTV × CVR × cut = 25,000 × 0.1 × 0.15 = $375 per qualified lead or booked meeting. You can adjust the percentage for larger or smaller deals (e.g., 10% for big deals, 15% for smaller ones). Consider offering a guarantee—e.g., guarantee 10 meetings in 60 days for $3,750, and refund if you miss the target—to align incentives and build trust. Avoid pure revenue‑share at this stage and focus on clear, controllable compensation.

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youtube ↗Pricing

Should I charge per meeting booked or use revenue share, and how should I structure the pricing based on conversion rates?

Revenue share means you only get paid when the client closes a deal, e.g., 7 % of a $100k deal = $7k. It works well when you trust the client and they close high‑ticket deals, and you can tolerate variability. Pay‑per‑lead or pay‑per‑meeting shifts the risk to you: you get paid for each booked meeting, so your income depends on your ability to generate meetings and keep show‑up rates high. To price it, estimate the client’s customer lifetime value (CLV), calculate the value of a meeting (e.g., if a client needs 10 meetings to close a $10k deal, each meeting is worth about $1k), then charge a percentage of that—typically around 20‑30 %, so $200 per meeting in this example. You could also use a flat revenue‑share rate, like 10 % of all revenue generated, but the pay‑per‑meeting model reduces risk for you while giving the client predictable costs.

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How should I price a cold email/LinkedIn outreach service for B2B consultants, and are my proposed prices too high?

I’d start with a setup fee in the $2,500‑$5,000 range and then charge per meeting—something like $200‑$400 each—or take a modest revenue‑share of 5‑20%. Those numbers aren’t crazy as long as the lifetime value of a client justifies them. Expect push‑back; no one sells a system without objections. A setup fee in that range is reasonable for the value you’ll deliver. For context, a full‑service B2B consulting package can run $15K a year, but freelance consultants typically charge less. If you can close a $5K deal a month and charge $200 per meeting, even with a low conversion rate (say 1 in 8 meetings), the cost per deal drops to about $1,600, leaving room to price around $3.2K and still be competitive. If you’re unsure, check out my video on value‑based pricing for a deeper dive.

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