What’s your rule for deciding what to post for free on YouTube versus what to keep behind a paid school curriculum?
I don’t believe in gatekeeping knowledge because knowledge is no longer a moat in the knowledge economy. I give all my knowledge away for free. If you want implementation, coaching, or accountability, that’s when you join my community—that’s where most of my content lives.
Just follow my free YouTube videos—I don’t gatekeep the knowledge; everything you need is there. I only gatekeep accountability, coaching, and live Q&A. If you’re extremely dedicated to the work, you already have what you need to succeed.
The community guarantees you a paying customer within 90 days or your money back. The focus is on the outcome—getting a client—rather than just delivering knowledge. It’s risk‑free: you either get a client or receive a refund.
All the information in my Maker School is free. The school community adds daily accountability and organizes that information into a clear roadmap: day one do X, day two do Y, day three set up emails, day four send five Upwork applications, day five do this, day six do this. It also includes Q&A, a network, and a monthly call with me where you can ask any question (time permitting). In short, the community holds your hand through a business model, offering structure and support beyond the free videos.
Well, logically I get what you're saying, but you're assuming it's a zero‑sum game—that if I give away my secrets they benefit and I gain nothing. Actually, it's not a zero‑sum game at all. Putting this content out there has significantly increased market demand for these services, creating a positive feedback loop where the demand growth outpaces whatever I've given away in knowledge. We live in a knowledge economy, and knowledge is the main thing. By giving what feels like very little knowledge—because I've already done all the work—I can provide overwhelming, ridiculous amounts of value, and you see that as a ton of value. That makes you far more likely to join my paid community, my programs, hire my agency, or work with me in a consulting context. In reality, I lose very little: people already know how to put together a proposal generator; I'm not exactly reinventing the wheel, and when I first started sharing, a lot of copycats appeared, but I'm fine with that. I firmly believe knowledge should not be gatekept. What I do gatekeep and charge for is the accountability—the one‑on‑one time with me. That's why this approach has worked well for me. Sam Ovens, the literal king of consulting, featured me in a video saying I make about $269,000 a month with my school (an information product). And giving this free YouTube content, despite not selling anything directly, has worked exceptionally well.