How should I structure my YouTube channels for my business? Should I have a main channel with high‑production uploads and a separate channel for daily tactical videos?
I would post every single day on my main channel for at least a year. Ideally you publish daily on the main channel, even if you have other commitments like agency work or consulting. Don’t over‑complicate things with multiple channels right now. Focus the same amount of time on one channel; you’ll get more value than splitting effort across several. I’m not planning to stop posting here, but that’s the approach I would take.
There are a couple of reasons for creating a second channel. First, as a channel grows larger, posting every day is generally discouraged because you need to invest more time and energy into each piece of content to let it breathe. Second, consistency and habit matter—humans thrive on routine, and switching to a twice-weekly schedule helped me maintain the daily-like iterative habits that drive growth. Third, YouTube SEO suggests that posting less frequently avoids cannibalizing organic reach; big channels often avoid daily uploads for this reason. Finally, the two channels serve slightly different audiences: this channel attracts viewers interested in building a business and mindset topics, while the automation-focused audience prefers N8N or make.com tutorials. Separating them lets me tailor content to each group's interests.
Let it ride. Do not publish. I think he's talking about a video I published on my main YouTube channel a while ago that went super viral — we're at like 1.3 million views now — and I did indeed give it some space to grow. That's generally what you should do: give it a little bit of space to grow, not too much space. I think a lot of people take this too seriously, but on the main channel where you have a lot of growth occurring on a specific YouTube video, just give it 24 hours. Don't publish anything in the next 24 hours after that video and you'll have significantly higher odds of success, because your channel can only compete in browse to a certain extent — you can't fill every video slot with your video. Logically speaking, if you have multiple additional new videos, your subscribers will be forced to pick between one or the other, because some people will only ever watch one. So you just kind of have to give it a little bit of room to breathe.
No, I wouldn’t start a daily updates channel just for the sake of it. I do it now because my own work—running a scrappy AI automation business—is inherently interesting to watch; it’s like seeing a vlog of someone operating at a high profit level that few people achieve. For most people, watching them wouldn’t be interesting unless they’re already skilled at what they do. Running the channel takes extra time (20‑30 minutes daily) that could be spent elsewhere, but I keep it because the distribution and personal accountability it creates are valuable, and there’s a large potential payoff later as people see my consistent effort over months or years. That said, I appreciate when others start their own channels—like the one set up for me posting daily short Q&A clips—or when they share feedback, clipping content, or experimenting with formats (vertical videos, podcast clips). I’ve seen others, such as Marlon, launch similar channels and grow to around 100 subscribers. I’m open to tips, but I think the current approach is solid. I’m currently bottlenecked for taking calls, so I don’t see near‑term upside in spending time on them. Instead, I’d prefer an affiliate arrangement: if you join Maker School and create clips on channels like this, you can earn money when those clips drive sign‑ups, plus a flat CPM payment for views. This aligns incentives and creates a win‑win. I’ve already answered similar questions about the channel before, so I’ll keep it brief.
I don't make videos all day, and it's not just me anymore – I have a bigger team now. I create daily update videos, batch them, and pay an editor to stitch them together. Some of those updates get repurposed for the second channel, which saves time. I aim to publish a new video roughly every 48 hours. The process is efficient enough that it doesn't feel overwhelming.