#107 · How to Get Paid Your Worth in AI Automation

youtube ↗Mindset

Should I have started a daily updates channel earlier, or what advice do you give for launching one from day one, especially for someone uncomfortable on camera and without a script?

No, I wouldn’t start a daily updates channel just for the sake of it. I do it now because my own work—running a scrappy AI automation business—is inherently interesting to watch; it’s like seeing a vlog of someone operating at a high profit level that few people achieve. For most people, watching them wouldn’t be interesting unless they’re already skilled at what they do. Running the channel takes extra time (20‑30 minutes daily) that could be spent elsewhere, but I keep it because the distribution and personal accountability it creates are valuable, and there’s a large potential payoff later as people see my consistent effort over months or years. That said, I appreciate when others start their own channels—like the one set up for me posting daily short Q&A clips—or when they share feedback, clipping content, or experimenting with formats (vertical videos, podcast clips). I’ve seen others, such as Marlon, launch similar channels and grow to around 100 subscribers. I’m open to tips, but I think the current approach is solid. I’m currently bottlenecked for taking calls, so I don’t see near‑term upside in spending time on them. Instead, I’d prefer an affiliate arrangement: if you join Maker School and create clips on channels like this, you can earn money when those clips drive sign‑ups, plus a flat CPM payment for views. This aligns incentives and creates a win‑win. I’ve already answered similar questions about the channel before, so I’ll keep it brief.

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Related answers

youtube ↗Agency Operations

What's your daily routine for recording updates, from filming to running the business and choosing titles/thumbnails?

It's straightforward: I let AI handle the selection of questions, so the process is low-friction. By answering your questions I get ground-truth data on what my audience is thinking, which I feed back into my YouTube content, Maker School, and my offers to make them better. I don't spend much time on it—I just fire up the stream, read the comments, and use that insight to improve everything in my business. The daily updates also provide public accountability, motivation, and a way to connect with people, with no real downside. My routine is minimal: when I have a few free minutes before leaving the house, I record using whatever device is handy (often just my MacBook); I don't worry about camera quality, lighting, title, or thumbnail because showing up consistently over the long term is what matters.

daily updatesworkflowAI
youtube ↗Marketing

Should I focus on pushing content regularly or prioritize high-quality content at a slower pace? If starting from scratch, what videos would you make?

Well, I wouldn't be in your situation in the first place. It doesn't make sense to start a YouTube channel or talk about stuff until you've actually delivered value in the past. If your revenue is less than $20,000 a month, you shouldn't be running this channel right now because lead volume will be too variable and there's nothing to build a business around. Spending time just touching up your content and trying to make it really high quality completely defeats the purpose—believe it or not, your content doesn't have to be very high quality as long as you're somebody worth listening to. For example, I'm just in my room in a tank top after a shower; I might not know what I'm talking about when I started this video, but it's still worth listening to because I've achieved outcomes that a lot of people here want to achieve, and I've consolidated a lot of knowledge. The two are valuable together, but the actual quality of the content aside from that knowledge and the perceived value of being associated with me isn't anywhere near as high. So the hack is: you need to do good first. Don't start a content business and then run another business side by side. Start the other business, crush it, achieve massive success, and then make videos talking about it. If you do anything else, you're really just putting the carpet before the horse and wasting your time.

content strategypersonal brandyoutube
youtube ↗Marketing

How should I start daily update videos (or less frequent formatted videos) to build trust rather than acquire clients?

Start by being transparent about what you do and sharing the results you’ve achieved—$8,000 in a day is strong social proof. Create content that showcases the agency tactics and strategies you’ve actually used for clients, just like the early videos of Alex Hormozi, Sam Ovens, and my own first uploads, which were simply recordings of what we were doing and why it worked. As your channel grows, your focus will naturally shift toward top‑of‑funnel metrics like traffic, but remember that trust remains the foundation. For a beginner, I recommend posting daily update videos; even though many big YouTube gurus advise against it, daily posting works well for B2B niches with high CPMs when you’re still small. Once you reach a larger scale (e.g., 170k subscribers), you can reassess the frequency, but the habit of daily updates helped me learn customer problems, answer questions, and build relationships.

daily update videoscontent strategytrust building
youtube ↗Marketing

Should I start asking viewers to subscribe, since I don't currently have a direct CTA for subscriptions?

I don't really ask people to subscribe. Why not try it today? If you're watching this video and you're not subscribed to my channel, would you mind subscribing? Then we'll see how many of these viewers are recurring and how many are willing to take a few seconds to help me reach my goals. I find repeated subscriber pitches annoying, so I usually avoid them. Over the long run, people will keep seeing my face—I'm not planning to go away—so eventually they'll subscribe. But I also get that it's not optimal; I just don't like seeming like I'm begging for subs. There could be a tactical way, like the Diary of a CEO host who does a minute pitch early in the video and asks, 'Would you please subscribe?' That works for him—he has 15 million subscribers. I've tried it, but I didn't see a big difference; I already have a high viewer‑to‑subscriber ratio. On my Cloud Code course I got about 3% of viewers to subscribe (60k subs), while most creators max out around 0.5%. So I think it's really about making great quality content, which has earned me most of my subscribers. If you spend four hours with me and I make three subscription asks—roughly one per hour—that probably makes sense.

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