Should I let a viral video ride or publish another video right away?
Let it ride. Do not publish. I think he's talking about a video I published on my main YouTube channel a while ago that went super viral — we're at like 1.3 million views now — and I did indeed give it some space to grow. That's generally what you should do: give it a little bit of space to grow, not too much space. I think a lot of people take this too seriously, but on the main channel where you have a lot of growth occurring on a specific YouTube video, just give it 24 hours. Don't publish anything in the next 24 hours after that video and you'll have significantly higher odds of success, because your channel can only compete in browse to a certain extent — you can't fill every video slot with your video. Logically speaking, if you have multiple additional new videos, your subscribers will be forced to pick between one or the other, because some people will only ever watch one. So you just kind of have to give it a little bit of room to breathe.
I would post every single day on my main channel for at least a year. Ideally you publish daily on the main channel, even if you have other commitments like agency work or consulting. Don’t over‑complicate things with multiple channels right now. Focus the same amount of time on one channel; you’ll get more value than splitting effort across several. I’m not planning to stop posting here, but that’s the approach I would take.
There are a couple of reasons for creating a second channel. First, as a channel grows larger, posting every day is generally discouraged because you need to invest more time and energy into each piece of content to let it breathe. Second, consistency and habit matter—humans thrive on routine, and switching to a twice-weekly schedule helped me maintain the daily-like iterative habits that drive growth. Third, YouTube SEO suggests that posting less frequently avoids cannibalizing organic reach; big channels often avoid daily uploads for this reason. Finally, the two channels serve slightly different audiences: this channel attracts viewers interested in building a business and mindset topics, while the automation-focused audience prefers N8N or make.com tutorials. Separating them lets me tailor content to each group's interests.
I don't make videos all day, and it's not just me anymore – I have a bigger team now. I create daily update videos, batch them, and pay an editor to stitch them together. Some of those updates get repurposed for the second channel, which saves time. I aim to publish a new video roughly every 48 hours. The process is efficient enough that it doesn't feel overwhelming.
Well, I wouldn't be in your situation in the first place. It doesn't make sense to start a YouTube channel or talk about stuff until you've actually delivered value in the past. If your revenue is less than $20,000 a month, you shouldn't be running this channel right now because lead volume will be too variable and there's nothing to build a business around. Spending time just touching up your content and trying to make it really high quality completely defeats the purpose—believe it or not, your content doesn't have to be very high quality as long as you're somebody worth listening to. For example, I'm just in my room in a tank top after a shower; I might not know what I'm talking about when I started this video, but it's still worth listening to because I've achieved outcomes that a lot of people here want to achieve, and I've consolidated a lot of knowledge. The two are valuable together, but the actual quality of the content aside from that knowledge and the perceived value of being associated with me isn't anywhere near as high. So the hack is: you need to do good first. Don't start a content business and then run another business side by side. Start the other business, crush it, achieve massive success, and then make videos talking about it. If you do anything else, you're really just putting the carpet before the horse and wasting your time.