What was your decision-making process for creating a second YouTube channel, and what advantages does it offer?
There are a couple of reasons for creating a second channel. First, as a channel grows larger, posting every day is generally discouraged because you need to invest more time and energy into each piece of content to let it breathe. Second, consistency and habit matter—humans thrive on routine, and switching to a twice-weekly schedule helped me maintain the daily-like iterative habits that drive growth. Third, YouTube SEO suggests that posting less frequently avoids cannibalizing organic reach; big channels often avoid daily uploads for this reason. Finally, the two channels serve slightly different audiences: this channel attracts viewers interested in building a business and mindset topics, while the automation-focused audience prefers N8N or make.com tutorials. Separating them lets me tailor content to each group's interests.
It’s not just luck. While timing helps, the real driver is a repeatable production system. I focus on a 1‑to‑1 ratio: spend about an hour creating a video and get an hour‑long finished product. Previously I spent ten hours for a half‑hour video, which was unsustainable. Consistency and efficiency let me publish daily, building a library that the algorithm rewards. I also studied body‑language techniques from Joe Navarro’s book, which helped me create engaging content like the body‑language channel. The key lever is producing decent‑quality videos every day for the long term, rather than chasing perfection in occasional uploads.
I don't make videos all day, and it's not just me anymore – I have a bigger team now. I create daily update videos, batch them, and pay an editor to stitch them together. Some of those updates get repurposed for the second channel, which saves time. I aim to publish a new video roughly every 48 hours. The process is efficient enough that it doesn't feel overwhelming.
No, I wouldn’t start a daily updates channel just for the sake of it. I do it now because my own work—running a scrappy AI automation business—is inherently interesting to watch; it’s like seeing a vlog of someone operating at a high profit level that few people achieve. For most people, watching them wouldn’t be interesting unless they’re already skilled at what they do. Running the channel takes extra time (20‑30 minutes daily) that could be spent elsewhere, but I keep it because the distribution and personal accountability it creates are valuable, and there’s a large potential payoff later as people see my consistent effort over months or years. That said, I appreciate when others start their own channels—like the one set up for me posting daily short Q&A clips—or when they share feedback, clipping content, or experimenting with formats (vertical videos, podcast clips). I’ve seen others, such as Marlon, launch similar channels and grow to around 100 subscribers. I’m open to tips, but I think the current approach is solid. I’m currently bottlenecked for taking calls, so I don’t see near‑term upside in spending time on them. Instead, I’d prefer an affiliate arrangement: if you join Maker School and create clips on channels like this, you can earn money when those clips drive sign‑ups, plus a flat CPM payment for views. This aligns incentives and creates a win‑win. I’ve already answered similar questions about the channel before, so I’ll keep it brief.
It really depends on where you are. If you've made some money already and have notable accomplishments to talk about, starting a YouTube channel is fine. But if you don't have anything notable, no major accomplishment yet, I would not start a YouTube channel first. What I'd do first is knock something out of the park and get some social proof under your belt — get a win in the arena of business. Then once you have the win, you can start talking about it and combine the two into a 'wins machine,' like I have. If you're a total beginner who's never sold anything or made any money, focus less on monetizing through content and more on starting a business and doing outreach to people who might want your products or services. Make $20-40K, pay down your client debt and knowledge debt, understand what people are really willing to pay for — then you can start posting content on YouTube later.