I’d recommend checking out my updated 2025 video on niche selection. In that video I highlighted three of the simplest niches: coaching, high‑ticket SaaS, and recruitment. I also mentioned other options like videography, website agencies, and real estate agents, but the first three tend to be the quickest to get up and running.
My three rules for picking a niche: it must be high ticket (customers paying $5k–$15k), digital (you can scrape data and plug into tools like LinkedIn scraper or Airscale to get leads), and low compliance (avoid fintech, healthcare, etc., as a beginner to skip the activation energy of dealing with regulations).
The niches from my videos aren't necessarily saturated; even if many people use the same lead‑finding method, there are many variants of the niche you can try. You don’t have to target the exact same recruiting agency I mention—you could aim for executive recruiting agencies, or a specific sub‑vertical of SaaS companies instead of a broad SaaS target. If you feel stuck, it’s likely just fear of failure or of getting started. My advice is to look inward: ask why you’re hesitating, then pre‑commit to testing three niches for 14 days; if it works, keep going, otherwise move on. There are plenty of niches out there, and new ones appear daily. Check out my niche‑discovery exercise in Maker School (also offered as a lead magnet) to help you find something that works.
Then he talks about the joke I made: there were two jacks in my questions and comments, and I said, 'Wait, we got two jacks? It's a jack off.' Yeah, I amused myself. The niches I would pick: you're leaving some money on the table by not watching my main channel. Check out niche Nick Sarif. I would pick these ones or, you know, watch this video—but probably these ones here. There are a bunch. But I'm going to run you through the logic in that video, which is probably more valuable than just me giving you the niches. I know you just want a simple answer here. Digital marketing agencies is one niche. Recruitment agencies is another niche. I also liked videographers in that video—try those.
Don’t try to fully master a niche before you start—use outreach and sales calls to learn its internal processes, pain points, and sales cycle. You can gather only high‑level insights from ChatGPT or YouTube, but real understanding comes from actual conversations. Leverage your own background as social proof: if you’ve worked in B2B LED manufacturing, you can confidently offer AI‑powered lead‑generation, cold‑email, and automation services to similar product‑based businesses, citing specific results you’ve delivered. This approach should be one of the three niches you pursue.