Love the theory of constraints. Definitely check out the goal. Just need a bit of advice on selecting the three niches. Did you know the three niches from the start? Or was it just trying out different things, seeing what sticks? You hit the nail on the head, man. No magic here. Just trying out different things, seeing what sticks. If I'm going to go off three random niches, which three do you think is the best for beginner, the easiest to get the first glance? Thanks, man.
Then he talks about the joke I made: there were two jacks in my questions and comments, and I said, 'Wait, we got two jacks? It's a jack off.' Yeah, I amused myself. The niches I would pick: you're leaving some money on the table by not watching my main channel. Check out niche Nick Sarif. I would pick these ones or, you know, watch this video—but probably these ones here. There are a bunch. But I'm going to run you through the logic in that video, which is probably more valuable than just me giving you the niches. I know you just want a simple answer here. Digital marketing agencies is one niche. Recruitment agencies is another niche. I also liked videographers in that video—try those.
I’d recommend checking out my updated 2025 video on niche selection. In that video I highlighted three of the simplest niches: coaching, high‑ticket SaaS, and recruitment. I also mentioned other options like videography, website agencies, and real estate agents, but the first three tend to be the quickest to get up and running.
I understand wanting to work in a niche you have experience in, but I’ve succeeded in many niches where I had none. I look for high‑ROI opportunities and dive in using whatever means necessary. Following your heart doesn’t always lead to the highest ROI, so my strategy is simple: I test many niches based on intuition—knowing I’ll often be wrong—then I double down on the one that works. This might involve a month‑long test of sending cold emails with different offers to different groups, or simply getting as many deals as possible on a platform like Upwork to see which niche pays best. Once I see a winning niche, I focus on it.
The niches from my videos aren't necessarily saturated; even if many people use the same lead‑finding method, there are many variants of the niche you can try. You don’t have to target the exact same recruiting agency I mention—you could aim for executive recruiting agencies, or a specific sub‑vertical of SaaS companies instead of a broad SaaS target. If you feel stuck, it’s likely just fear of failure or of getting started. My advice is to look inward: ask why you’re hesitating, then pre‑commit to testing three niches for 14 days; if it works, keep going, otherwise move on. There are plenty of niches out there, and new ones appear daily. Check out my niche‑discovery exercise in Maker School (also offered as a lead magnet) to help you find something that works.
Fausto RDS says, 'Nick, how would you to about growing an audience starting from zero? I'm thinking Facebook and Instagram and YouTube. My ICP are service businesses, home services, and I sell custom software and automations. I got a lot of people asking questions like, how do I start my own brand and what's the best way to build an audience? Cuz they look at the way that I built my audience and they're like, well, Nick obviously puts a lot of time, effort, and care into it, so um you know, he'll he'll know. But I'll be honest, I just I just tried 10 different approaches and then I found one that happened to work. Um I did not come with like a highly strategic approach. What I did was I simply asked myself, what provides me the lowest CPMs, costs per meeting? >> [gasps] >> Which platform, if I test it for 30 to 60 to 90 days, will get me the lowest CPMs uh comparatively? And it turns out it was YouTube. So, rather than start at the end, which you're doing right now, which is growing an audience and starting from zero, start at the beginning, which is, hm, why do I want to grow an audience? Well, I work in the home service businesses uh niche. My current CPMs are $45. And that's not very scalable because our lifetime values are, you know, at some ratio where the cost of acquiring the customer to the lifetime value just doesn't make sense. So, how can I get lower CPMs? And then, rather than choosing Facebook, Instagram, and YouTube, like you have here, uh just try a bunch and then determine which ones work after the fact. Pre-commit yourself to some sort of test. Cuz that's what I always do and uh that tends to work pretty well. But yeah, man, it's all 100% just about your cost per meeting, if I'm honest, or your cost per, you know, uh intent. In my case now with Maker School, driving a chunk of my revenue, it's it's cost per intent. It's cost per like, basically, each person visiting my landing page. >> [gasps] >> And that's way better than through cold email.'