Can you help me select a niche? I think the niches you recommend are saturated because everyone uses the same lead‑finding method.
The niches from my videos aren't necessarily saturated; even if many people use the same lead‑finding method, there are many variants of the niche you can try. You don’t have to target the exact same recruiting agency I mention—you could aim for executive recruiting agencies, or a specific sub‑vertical of SaaS companies instead of a broad SaaS target. If you feel stuck, it’s likely just fear of failure or of getting started. My advice is to look inward: ask why you’re hesitating, then pre‑commit to testing three niches for 14 days; if it works, keep going, otherwise move on. There are plenty of niches out there, and new ones appear daily. Check out my niche‑discovery exercise in Maker School (also offered as a lead magnet) to help you find something that works.
Don’t try to fully master a niche before you start—use outreach and sales calls to learn its internal processes, pain points, and sales cycle. You can gather only high‑level insights from ChatGPT or YouTube, but real understanding comes from actual conversations. Leverage your own background as social proof: if you’ve worked in B2B LED manufacturing, you can confidently offer AI‑powered lead‑generation, cold‑email, and automation services to similar product‑based businesses, citing specific results you’ve delivered. This approach should be one of the three niches you pursue.
I’d recommend checking out my updated 2025 video on niche selection. In that video I highlighted three of the simplest niches: coaching, high‑ticket SaaS, and recruitment. I also mentioned other options like videography, website agencies, and real estate agents, but the first three tend to be the quickest to get up and running.
I understand wanting to work in a niche you have experience in, but I’ve succeeded in many niches where I had none. I look for high‑ROI opportunities and dive in using whatever means necessary. Following your heart doesn’t always lead to the highest ROI, so my strategy is simple: I test many niches based on intuition—knowing I’ll often be wrong—then I double down on the one that works. This might involve a month‑long test of sending cold emails with different offers to different groups, or simply getting as many deals as possible on a platform like Upwork to see which niche pays best. Once I see a winning niche, I focus on it.
Focus on niches that have money and are digital—think B2B SaaS, PR agencies, or any service that can be delivered online. Avoid low‑ticket, brick‑and‑mortar niches like dog walking because lead sourcing is hard and expensive. To test, scrape lead lists (e.g., 2,000 contacts per niche across three or four niches) using a service like Leads Rapidly; that costs about $5 per thousand leads, so roughly $30 for 6,000 leads. You’ll also need about 12‑13 mailboxes at around $3.50 each, adding another $40‑$50, for a first‑month total of around $100‑$110. Send your cold emails, then compare which niches give the highest response rates, deepest funnel progress, and most revenue. Also look for mid‑ to high‑ticket offers, as they’re more likely to need automation.