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#183 · best way to build a personal brand in 2026

youtube ↗Niches

How can I confidently pick a niche for my agency?

Don’t try to fully master a niche before you start—use outreach and sales calls to learn its internal processes, pain points, and sales cycle. You can gather only high‑level insights from ChatGPT or YouTube, but real understanding comes from actual conversations. Leverage your own background as social proof: if you’ve worked in B2B LED manufacturing, you can confidently offer AI‑powered lead‑generation, cold‑email, and automation services to similar product‑based businesses, citing specific results you’ve delivered. This approach should be one of the three niches you pursue.

niche selectionagencybackground proof

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youtube ↗Niches

Francisco Bu Martinez asks: We have a small agency still in the custom project phase and are trying to pick a niche, but nothing seems to fit. As a software engineer, I've noticed my worst mistakes running an AI automation agency. You mentioned LeftClick is a growth systems partner, but it doesn't seem as niched down as we are in our niche hunt. Should we focus on a click‑oriented approach or a specific niche?

My specific niche is building growth systems for B2B agencies (I now refer to them as companies on my website). While B2B companies is broad, I have such a high top‑of‑funnel that it doesn’t matter much how niched down I am—I could run a very general niche and still get people to fill out my audit because they like my content. That said, there’s nuance, but essentially I focus on growth systems for B2B agencies.

b2b agenciesgrowth systemsniche selectiontop of funnel
youtube ↗Niches

Isn't marketing agencies too obvious/generic a niche — shouldn't you niche down further to differentiate?

Marketing agencies are a great niche — I niche down into marketing agencies myself, I'm not particularly 'different' about it, and I still make more than most people doing an equivalent service. It really depends on how big you want to go: if you want to scale to $100M/year selling to marketing agencies broadly, you'll need to differentiate more. But if you're carving out a smaller niche, you can target whatever you want, especially if you already have relevant experience — that alone can make you stand out. A few good assets to send marketing/creative agencies: full HTML websites, built and hosted one-shot using an HTML template populated with AI based on context about the business.

marketing agenciesniching downdifferentiation
youtube ↗Niches

I'm building an automation business in London, testing UK distributors and wholesalers as my niche with a speed-to-lead system that generates automated quotes from inbound email. I have Amazon experience in process improvement, analytics, and automation, and I'm ramping up cold email. Should I lean into this niche and offer based on my background, or is there a stronger service or market I should target?

You don't know what you don't know, so don't rely solely on your past experience to pick a niche. Instead, test multiple options in the market and let customers decide. Run several niches simultaneously, measure positive reply rates, booking rates, and revenue over time, then double down on the best performer. Treat this like a science experiment: avoid putting all your eggs in one basket too early; instead, try several, identify the easiest to succeed with, and then go all in.

niche selectionmarket testingautomation business