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#94 · Should I go to college or start an AI agency in 2025?

youtube ↗Marketing

Hey, Nick, do you create your own YouTube thumbnails? If so, I'd love a quick rundown on how you make them. Specifically, anything to make them look brighter and pop. I'm sure you probably have some sort of template and a way to save time. So, love to hear about how that's set up as well.

Yeah, sure. Let me do that right now. Canva.com. Copy my worst mistakes running an AI automations agency. Okay, let's just duplicate this. I guess I already have. So, check this out. In Canva, I have a BG or background remover when my screen doesn't lag like crazy. If I reset the tools, this is what the actual background looks like. It's just me looking damn sexy—I might add. Then I remove the background on the main photo. I don't know why there are two of me there; I didn't think that through. Then I go to edit, adjust, and crank up the vibrance and then the sharpness. Sharpness is important. Then the clarity as well. I find I don't know: if you have just two choices, this or this. What would you see on a tiny YouTube thumbnail (an inch by an inch)? Probably the clearer stuff. Does it look the best all zoomed in? No. Then I up the brightness a little bit, make the skin tone as bright as possible, make it stand out. So if I were to show you two examples: let's reset all the adjustments. That's the before and the after. The after hair looks kind of weird because it's white, but it pops more. That's what I do. And then, like the thumbnails, I mean, I don't really make them all myself now for the main channel. I do for this one here, although this was an exception. I made this one technically, but it was based off a template somebody else made for me. So that's how I do it. It's pretty quick.

thumbnailcanvadesign

Related answers

youtube ↗Marketing

How do you make your YouTube thumbnails brighter and make them pop more among hundreds of other videos?

I start by looking at a thumbnail I like. I notice my face looks wrinkly, so I reset it. I basically remove the background, then increase sharpening. I use a template where I shift the temperature toward blue, raise the brightness, lower the contrast, adjust highlights, and most importantly increase vibrance and saturation a bit, and boost sharpness—being careful not to go too high or too low. I usually end up with the settings around there, avoiding extreme clarity. That small tweak makes a big difference.

thumbnailsyoutubedesign
youtube ↗Marketing

Sam asks what your current workflow is for creating thumbnails, especially for automating this process for YouTube creators.

I get about 10 people each day offering to design thumbnails for me, often using some scraper to find channels in a niche and offering a free demo thumbnail. I take them up on the offer; for example, I worked with a designer named Hanan from India/Pakistan, paying $30 per thumbnail. My workflow is simple: after recording my daily update, I record a quick 10‑second clip of myself making ugly faces at the camera—only my thumbnail editor sees this. I then tell the editor to upload the finished thumbnail to the same Google Drive folder, I post the video, and the next day I update the thumbnail. For my other thumbnails (like the ones on Nix), I start with a Canva template, grab a smiling screenshot from the earlier clip, delete the previous face, paste the new one, add another copy, use the background remover to isolate the face, creating two layers so I can place hair over a green section for a 3D effect. I then add platform logos (Instagram, NN) and do light editing in Clarity to make my face pop without maxing it out. The result looks like a YouTube‑sized thumbnail when zoomed out. I don’t spend much time on thumbnails, but they’re effective because consistent, quality content makes viewers associate my face with value, turning thumbnails into a self‑fulfilling market signal.

thumbnailworkflowcanvaautomation
youtube ↗Marketing

How do you generate your thumbnails?

Let me show you how I generate my thumbnails. There's no generation happening in my daily update thumbnails; it's me in Canva. I have a little template with logos I drag and drop, plus my face. If I delete it, you'll see it's me—updated me. What I do is apply a bunch of filters to make myself pop, because YouTube thumbnails are viewed at about this size, so this pops out more than that. The idea is to make it pop, adding foreground and background. You can see the same energy here; it's mildly similar but sometimes I flip it when I don't have a thumbnail picked that day. So here's how I do it: I have layers with logos, then I drag and drop myself in. I'll go straight to OBS, go full screen, stare at the camera, take a screenshot, go back in, paste the screenshot, grab the style from the previous one, and paste it onto this one. Think of it like that. Then I delete the old layer and I'm done. This takes me about three minutes each day. I know this because I've been tracking the time recently. This is all my info product stuff; I'm trying to track it religiously. The packaging takes 5, 3, or 6 minutes. I need to be better at tracking time spent on these things, but I figure daily updates are a bigger chunk of my work. That's going to be important. Okay, cool.

thumbnailscanvaobs
youtube ↗Other

Matthew asks about his 4‑hour copyrighting course that shows a length of 3 hours 56 minutes 10 seconds and has no ads—what’s going on?

I'm sorry, let me open it. I've turned off ads for this video. Nice, the setup looks fantastic. I don't understand why when I shoot using OBS plus HDMI I don't get a great look—this looks good to me. You're shooting in 1080 or uploading a 1080 file. Your focus is right on the tip of your nose, so your eyes don't look focused. I'd zoom back a little so the focus is on your eyes rather than the tip of your nose if you're using manual focus. I just hit record on stream and have troubleshooted it a lot. I think the footage looks crisp; the issue is you don't have anything in the background to create bokeh blur. My own setup isn't great right now—look how orange I look, like a Cheeto—but your setup is fine. If you add some items in the background you'll get that sexy bokeh blur. Right now you don't have that, which is probably why you're worried. I don't see anything else you can realistically improve. That's all I have to say about that.

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