#150 · How to Handle 3 Common Objections When Selling Cold Email

youtube ↗Other

Matthew asks about his 4‑hour copyrighting course that shows a length of 3 hours 56 minutes 10 seconds and has no ads—what’s going on?

I'm sorry, let me open it. I've turned off ads for this video. Nice, the setup looks fantastic. I don't understand why when I shoot using OBS plus HDMI I don't get a great look—this looks good to me. You're shooting in 1080 or uploading a 1080 file. Your focus is right on the tip of your nose, so your eyes don't look focused. I'd zoom back a little so the focus is on your eyes rather than the tip of your nose if you're using manual focus. I just hit record on stream and have troubleshooted it a lot. I think the footage looks crisp; the issue is you don't have anything in the background to create bokeh blur. My own setup isn't great right now—look how orange I look, like a Cheeto—but your setup is fine. If you add some items in the background you'll get that sexy bokeh blur. Right now you don't have that, which is probably why you're worried. I don't see anything else you can realistically improve. That's all I have to say about that.

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Related answers

youtube ↗Marketing

How does your OBS setup work for recording videos?

To run my OBS setup, I use OBS Studio as the core platform. I have a scene configuration with a few sources: my camera (Sony A7C connected via HDMI), a shadow filter for depth, screen capture of my monitor, another shadow layer, and my microphone (a Samsung QTU). I use hotkeys—Command+Shift+1 to switch to screen capture and Command+Shift+2 to return to my talking‑head view—so I can jump between full‑head, screen‑share, and blurred‑screen scenes quickly. The monitor is set up with nice margins so the OBS UI doesn’t show ugly bars, and I adjust the display resolution as needed. I keep the production simple: minimal cuts, few edits, and mostly just me in my room. This approach lets me record content at a roughly one‑to‑one ratio—five to ten minutes of recording yields five to ten minutes of finished video—because I prioritize speed over flashy production. I believe that as AI makes stunning visuals easy, audiences will value human presence and authenticity more than polished effects, so I keep the setup straightforward and focus on delivering value quickly.

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youtube ↗Marketing

Is staring at the camera for YouTube over 40 too intense?

He agrees it's too intense, noting there's not much they can do because the model doesn't allow cutting out segments where the speaker isn't looking, which would change eye appearance. He then shifts to commenting on building a YouTube Facebook integration, calling it useless and saying they could vibe code it in half a day, mentions distribution and Wingo getting paid, expresses appreciation for the comments, asks if viewers have recreated the instant feature themselves, says he hasn't, and finds it interesting that he hadn't thought about it before.

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youtube ↗Marketing

Can you show us how you record videos?

I'm currently in OBS. I disabled the 'hide OBS from capture' feature so it appears in the recording. I have two scenes: 'main' (just my face) and 'screen share plus overlay'. The main scene has a single video input from my camera, stretched to match my display resolution (1920 pixels wide). I use this for talking head segments at the start of videos. When I need to make a point, I switch to the screen share scene. The screen share scene currently shows an infinite mirror effect because I'm screen recording a page that shows me screen recording a page, etc., due to showing OBS while recording. To fix it, I move the window off to the left so the mirroring stops and I see the comment feed. I've meticulously set up many sources because even a small visual improvement (about 2% better) gives me a competitive edge; it takes about 15 minutes to set up and requires no ongoing upkeep. I also have a camera feed, and I added a shadow under the camera to create visual separation from the background; toggling the shadow on/off shows the difference. The red lines you see indicate distance from the top of the screen to a bubble and appear only when I click the element. I also have controls to turn off screen capture, which then shows only the wallpaper and a shadow, and turning that off leaves just the background. Finally, I have microphone and background sources; turning the background off results in a black screen. This setup lets me record directly from my camera without transferring memory cards, saving time and friction, which lets me produce more content over the year, even though it's not the highest quality.

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youtube ↗Marketing

Hey, Nick, do you create your own YouTube thumbnails? If so, I'd love a quick rundown on how you make them. Specifically, anything to make them look brighter and pop. I'm sure you probably have some sort of template and a way to save time. So, love to hear about how that's set up as well.

Yeah, sure. Let me do that right now. Canva.com. Copy my worst mistakes running an AI automations agency. Okay, let's just duplicate this. I guess I already have. So, check this out. In Canva, I have a BG or background remover when my screen doesn't lag like crazy. If I reset the tools, this is what the actual background looks like. It's just me looking damn sexy—I might add. Then I remove the background on the main photo. I don't know why there are two of me there; I didn't think that through. Then I go to edit, adjust, and crank up the vibrance and then the sharpness. Sharpness is important. Then the clarity as well. I find I don't know: if you have just two choices, this or this. What would you see on a tiny YouTube thumbnail (an inch by an inch)? Probably the clearer stuff. Does it look the best all zoomed in? No. Then I up the brightness a little bit, make the skin tone as bright as possible, make it stand out. So if I were to show you two examples: let's reset all the adjustments. That's the before and the after. The after hair looks kind of weird because it's white, but it pops more. That's what I do. And then, like the thumbnails, I mean, I don't really make them all myself now for the main channel. I do for this one here, although this was an exception. I made this one technically, but it was based off a template somebody else made for me. So that's how I do it. It's pretty quick.

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