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#146 · 1hr of live AI agency lead gen (Upwork, Email, Fiverr)

youtube ↗Marketing

How do you generate your thumbnails?

Let me show you how I generate my thumbnails. There's no generation happening in my daily update thumbnails; it's me in Canva. I have a little template with logos I drag and drop, plus my face. If I delete it, you'll see it's me—updated me. What I do is apply a bunch of filters to make myself pop, because YouTube thumbnails are viewed at about this size, so this pops out more than that. The idea is to make it pop, adding foreground and background. You can see the same energy here; it's mildly similar but sometimes I flip it when I don't have a thumbnail picked that day. So here's how I do it: I have layers with logos, then I drag and drop myself in. I'll go straight to OBS, go full screen, stare at the camera, take a screenshot, go back in, paste the screenshot, grab the style from the previous one, and paste it onto this one. Think of it like that. Then I delete the old layer and I'm done. This takes me about three minutes each day. I know this because I've been tracking the time recently. This is all my info product stuff; I'm trying to track it religiously. The packaging takes 5, 3, or 6 minutes. I need to be better at tracking time spent on these things, but I figure daily updates are a bigger chunk of my work. That's going to be important. Okay, cool.

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Related answers

youtube ↗Marketing

Sam asks what your current workflow is for creating thumbnails, especially for automating this process for YouTube creators.

I get about 10 people each day offering to design thumbnails for me, often using some scraper to find channels in a niche and offering a free demo thumbnail. I take them up on the offer; for example, I worked with a designer named Hanan from India/Pakistan, paying $30 per thumbnail. My workflow is simple: after recording my daily update, I record a quick 10‑second clip of myself making ugly faces at the camera—only my thumbnail editor sees this. I then tell the editor to upload the finished thumbnail to the same Google Drive folder, I post the video, and the next day I update the thumbnail. For my other thumbnails (like the ones on Nix), I start with a Canva template, grab a smiling screenshot from the earlier clip, delete the previous face, paste the new one, add another copy, use the background remover to isolate the face, creating two layers so I can place hair over a green section for a 3D effect. I then add platform logos (Instagram, NN) and do light editing in Clarity to make my face pop without maxing it out. The result looks like a YouTube‑sized thumbnail when zoomed out. I don’t spend much time on thumbnails, but they’re effective because consistent, quality content makes viewers associate my face with value, turning thumbnails into a self‑fulfilling market signal.

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youtube ↗Marketing

Hey, Nick, do you create your own YouTube thumbnails? If so, I'd love a quick rundown on how you make them. Specifically, anything to make them look brighter and pop. I'm sure you probably have some sort of template and a way to save time. So, love to hear about how that's set up as well.

Yeah, sure. Let me do that right now. Canva.com. Copy my worst mistakes running an AI automations agency. Okay, let's just duplicate this. I guess I already have. So, check this out. In Canva, I have a BG or background remover when my screen doesn't lag like crazy. If I reset the tools, this is what the actual background looks like. It's just me looking damn sexy—I might add. Then I remove the background on the main photo. I don't know why there are two of me there; I didn't think that through. Then I go to edit, adjust, and crank up the vibrance and then the sharpness. Sharpness is important. Then the clarity as well. I find I don't know: if you have just two choices, this or this. What would you see on a tiny YouTube thumbnail (an inch by an inch)? Probably the clearer stuff. Does it look the best all zoomed in? No. Then I up the brightness a little bit, make the skin tone as bright as possible, make it stand out. So if I were to show you two examples: let's reset all the adjustments. That's the before and the after. The after hair looks kind of weird because it's white, but it pops more. That's what I do. And then, like the thumbnails, I mean, I don't really make them all myself now for the main channel. I do for this one here, although this was an exception. I made this one technically, but it was based off a template somebody else made for me. So that's how I do it. It's pretty quick.

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youtube ↗Marketing

How do you create high-quality YouTube thumbnails?

The simplest and easiest hack to thumbnails is, first of all, zoom way up — make the thumbnail approximately 3 inches by maybe an inch and a half — and ask yourself, 'Can I still read all the text on that thumbnail?' If you can, your thumbnail's probably okay. Second, instead of putting your head on the left, put your head on the right. The reason why is because in the bottom right-hand corner of the YouTube thumbnail you have a little timestamp, and timestamp sizes depend on what the person is using to view the video. If they're looking on mobile as they scroll through their phone, the timestamp is basically a quarter of the size, meaning if you have any text down there it'll overlay it and cut it off. I've done hundreds, maybe thousands of videos where I've thought really deeply about thumbnails, and I've iterated little by little on every single one of these tests to determine that these are the two highest ROI parts to it. Aside from that, if you create high-quality content, then just have your face in the thumbnail. If you do not create high-quality content, then do not have your face in the thumbnail. The reason why is because people will recognize your face and they'll make a determination as to whether or not the video is worth clicking on entirely based off of your face. In my case, I create really high-quality content, so I put my face in the thumbnails. People really like the thumbnails that have my face in them far more than the ones that don't. Most of the thumbnail tests I run involve two with face, one without face, and probably about 90% of the time the ones with my face in it win.

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youtube ↗Lead Generation

Alex asks: I'm brand new on Upwork with zero reviews and no reputation. My competition already has solid reputation, so I feel I need to bring everything with my proposals to get a reply. I've been spending about 30 minutes per application—recording a Loom video, building an N8N workflow, making a diagram—and planning each project beforehand. At your recommended 10 applications per day, that's 5 hours just on applications. Am I overdoing it, or is this normal? How can I tighten the process without sacrificing quality?

This is a core part of my Upwork outreach advice. Start by creating a high‑quality asset—whether it's a detailed Google Doc proposal, a spreadsheet, a workflow chart, a Loom video, or any combination. When you're brand new, building a workflow that solves a client's problem will take time, but after you've built 10 or 20 of them you won't need to start from scratch each time. You can reuse the closest previous workflow as proof of your ability, which eliminates the workflow‑building overhead and leaves you only to record the video. Recording a video after you've done a few dozen takes exactly the length of the video—if it's three minutes, it takes three minutes to record. So the process drops from ~30 minutes per application to about five seconds to pick a workflow, plus two to three minutes to record and send, bringing you to five or six minutes per application. At that rate you can comfortably do ten applications in an hour.

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