What is an info agency and how can I start one using AI?

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What is an info agency and how can I start one using AI?

An info agency helps people run info products or runs them itself. Info products are digital e‑commerce — courses, summits, webinars, communities. I now make most of my money with info products, whereas earlier I earned more from implementation services. The model is scalable because there’s no fulfillment or delivery backend; I use consulting to build systems and teach via Maker School, an info product, with just a daily check‑in to ensure clients are moving forward.

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youtube ↗AI & Automation

Can you provide a roadmap or tips for learning to create AI agent systems to sell as an agency?

Sure. I’ve put together a 110‑step roadmap that shows how to build a $25K‑per‑month automation agency. It’s a free resource that walks you through everything I talk about in the videos, and over 16,000 people have already downloaded it. Give it a try—it’s a simple guide that covers the whole process.

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youtube ↗Niches

Is niching down to marketing agencies a good option for an AI automation agency, and what assets can I send to marketing/creative agencies that aren’t just AI‑generated?

I think marketing agencies are great; I niche down with them and make more money than most with an equivalent service. Whether you need to differentiate depends on your goals—if you aim to be the Uber of automation agencies selling to marketing agencies at $100M/year, you'll need more differentiation than just 'marketing agency'; if you want a tiny niche, you can target whatever you want, especially if you have experience to stand out. As for assets to send to marketing or creative agencies that aren't just AI‑generated: you can build them whole HTML websites (customized with context) and host them; generate newsletters from templates; create PPC ad creatives based on trending ad‑library content; produce high‑quality proposal templates; make slide decks; essentially any day‑to‑day marketing agency deliverable can be generated with AI, but the biggest impact is the customized HTML template because clients are impressed by receiving a full website.

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youtube ↗Offers

Have you considered creating a dedicated content or resource offering—separate from Maker School—focused specifically on the process of building profitable agencies?

I have. Yeah. If you think about it, I started with agencies, then I crushed agencies, and now I teach agencies. I’ve made a lot of money teaching agencies, and I’ve also taught info products. I’ve considered packaging that knowledge into its own product, but I’m not exactly sure how I’d structure it yet—just iterating day by day.

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youtube ↗AI & Automation

How do I start an AI agency as a beginner, what skills should I learn, and what is the fastest roadmap from scratch?

Honestly, I can't hold your hand through everything, but here's a roadmap. Start with the Make.com playlist I created—Make for People Who Want to Make Real Money. Watch the first 12‑13 videos to get the basics, then move on to live builds. Join Maker School, my day‑by‑day accountability program, for hands‑on guidance. After that, create an Upwork profile. Upwork lets you see what clients are actually paying for and gives you simple connector projects rather than academic builds. Apply to jobs you have at least a 50 % chance of completing; you may need to send 20‑30 proposals before you land a client. Your first gigs will likely pay $30‑$50 an hour, especially if you're in a lower‑cost‑of‑living country, but they'll give you real customer problems to solve. Consistent Upwork work will transition you from an academic mindset to a real business mindset. If you struggle with Make.com, check out their Academy for day‑by‑day lessons.

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