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#155 · How I Write & Send Real Proposals for AI Services (Live)

youtube ↗Niches

Is niching down to marketing agencies a good option for an AI automation agency, and what assets can I send to marketing/creative agencies that aren’t just AI‑generated?

I think marketing agencies are great; I niche down with them and make more money than most with an equivalent service. Whether you need to differentiate depends on your goals—if you aim to be the Uber of automation agencies selling to marketing agencies at $100M/year, you'll need more differentiation than just 'marketing agency'; if you want a tiny niche, you can target whatever you want, especially if you have experience to stand out. As for assets to send to marketing or creative agencies that aren't just AI‑generated: you can build them whole HTML websites (customized with context) and host them; generate newsletters from templates; create PPC ad creatives based on trending ad‑library content; produce high‑quality proposal templates; make slide decks; essentially any day‑to‑day marketing agency deliverable can be generated with AI, but the biggest impact is the customized HTML template because clients are impressed by receiving a full website.

marketing agenciesassetshtml template

Related answers

youtube ↗Niches

Isn't marketing agencies too obvious/generic a niche — shouldn't you niche down further to differentiate?

Marketing agencies are a great niche — I niche down into marketing agencies myself, I'm not particularly 'different' about it, and I still make more than most people doing an equivalent service. It really depends on how big you want to go: if you want to scale to $100M/year selling to marketing agencies broadly, you'll need to differentiate more. But if you're carving out a smaller niche, you can target whatever you want, especially if you already have relevant experience — that alone can make you stand out. A few good assets to send marketing/creative agencies: full HTML websites, built and hosted one-shot using an HTML template populated with AI based on context about the business.

marketing agenciesniching downdifferentiation
youtube ↗AI & Automation

I’m selling AI websites to local businesses with good response but low perceived value; should I switch to an AI automation agency for higher value, despite lacking case studies and needing to target bigger clients?

Start by giving value up front: build a landing page for each prospect, show it to them, then offer to build the full website (or revisions) as a paid service. This lets you demonstrate value, increase reply rates, and later upsell AI automation. You can create many landing pages daily using AI tools (e.g., Claude Max) for little cost, then move clients into higher‑ticket automation services.

ai websiteai automationlanding pageupsell
youtube ↗Niches

I'm an 18‑year‑old full‑stack web developer with API and marketing theory knowledge. I'm unsure whether to start a marketing agency or an AI automation agency, especially since I'm in Saudi Arabia where few talk about this. Should I focus on building my personal brand as an AI expert first, given I have four to five months before university starts? What would you do in my position?

If I were you and thinking long‑term, I’d ask where everything is heading. Everything is moving toward AI and automation over the next five years; what happens after that is uncertain, but my honest advice is to choose the AI automation business model. I’ve found the most success with it and have run it four times. The main reason is leverage: AI and automation offer far more leverage than traditional marketing agencies. Traditional marketing agencies are declining—this model peaked around 2017‑2019 and has been falling since, partly due to market saturation and the rise of SaaS tools that automate tasks like scheduled posting, brand strategy, and marketing strategy. In contrast, the AI automation model is still early; it really took off around 2021‑2022 with ChatGPT, and I predict it will continue growing until about 2027‑2028, when AI agents could double the market and demand. After that, demand may dip slightly as agents become more advanced. If you're in Saudi Arabia, you're essentially seeing a delayed version of this curve, giving you a few extra years to ride the upward trend. So, if I were in your place, I’d go all‑in on AI automation.

business modelai automationmarketing agency