Have you considered creating a dedicated content or resource offering—separate from Maker School—focused specifically on the process of building profitable agencies?

#67 · Who Sets Up Software Accounts In An AI Automation Agency?

Have you considered creating a dedicated content or resource offering—separate from Maker School—focused specifically on the process of building profitable agencies?

I have. Yeah. If you think about it, I started with agencies, then I crushed agencies, and now I teach agencies. I’ve made a lot of money teaching agencies, and I’ve also taught info products. I’ve considered packaging that knowledge into its own product, but I’m not exactly sure how I’d structure it yet—just iterating day by day.

content productagency traininginfo product

Related answers

youtube ↗Offers

I've learned a ton from your content and dabbled in Maker School. You're very talented at taking complex topics and making them approachable. I watched your last video on what you learned in 2027 instead of automation. When are you planning to add more AI adoption, engagement, and enablement type content into Maker School, and what changes the outreach tactics for selling this type of service versus automation?

I just added a big workshop module to Maker School — just in the final QA touches here. Essentially this is an in-depth step-by-step guide to selling education, selling structured education to companies, selling training to companies, and so on. So I have actually added that in, and that is more AI adoption, engagement, enablement type stuff. Aside from that, I've also shifted towards teaching people how to build their own brands within the confines of Maker School, doing so in highly effective ways and then combining that with outreach and so on to really get the 80/20. So yeah, Maker School's evolved quite a bit — and thank God I called it Maker School and not Gemini 3.1 Pro school, huh? That's where I'm at with that.

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youtube ↗Agency Operations

Isn't teaching everyone to run their own agency just producing a bunch of glorified, commoditized freelancers?

I understand the perspective, but I don't think most people here already have the business experience to launch and run an agency from scratch. Starting as a freelancer — doing the bulk of the work yourself early on — actually makes sense, because you need to learn how to deliver the service before you're capable of running a real business around it. Diving straight into hiring and infrastructure before you've learned to sell usually means losing the forest for the trees. The sequence that works: learn to sell first, then learn the service, then worry about business infrastructure once those are solid.

freelancingbusiness stageshiringcriticism response

youtube ↗AI & Automation

What is an info agency and how can I start one using AI?

An info agency helps people run info products or runs them itself. Info products are digital e‑commerce — courses, summits, webinars, communities. I now make most of my money with info products, whereas earlier I earned more from implementation services. The model is scalable because there’s no fulfillment or delivery backend; I use consulting to build systems and teach via Maker School, an info product, with just a daily check‑in to ensure clients are moving forward.

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youtube ↗Agency Operations

Why didn't you just build systems to scale your automation agency itself to $170k/month, instead of pivoting to teaching? It feels like you couldn't scale the agency as a one-man band unless you switched to teaching.

It's much, much more scalable to run an info/teaching business than an agency. Agencies are actually a lot more fragile — but when you're at the start line with no business experience and no revenue, agencies are the straightest line path to materializing revenue: zero to one, nothing is faster. You're trading that speed for the downside that agencies are fragile and much less scalable, since you need a lot more people to make them grow, and margins tend to get worse as you scale. Even if you sell an agency later, a lot of the time and energy spent building its equity often only nets you something like a 3x multiple — pretty low compared to other vehicles. So the equation that worked for me: front-load services first, make a ton of money fast (a few hundred thousand dollars, more than most people make), then take that money and put it into a more scalable vehicle. In my case that was building a better business model — teaching. All roads really do lead to info eventually; it's just a more optimized model. Instead of giving a man a fish, you teach him to fish and charge a monthly subscription for the knowledge — the revenue ends up a lot more predictable.

scalabilityagency vs info productbusiness model