#345 · what to do when a video goes viral

youtube ↗Offers

I've learned a ton from your content and dabbled in Maker School. You're very talented at taking complex topics and making them approachable. I watched your last video on what you learned in 2027 instead of automation. When are you planning to add more AI adoption, engagement, and enablement type content into Maker School, and what changes the outreach tactics for selling this type of service versus automation?

I just added a big workshop module to Maker School — just in the final QA touches here. Essentially this is an in-depth step-by-step guide to selling education, selling structured education to companies, selling training to companies, and so on. So I have actually added that in, and that is more AI adoption, engagement, enablement type stuff. Aside from that, I've also shifted towards teaching people how to build their own brands within the confines of Maker School, doing so in highly effective ways and then combining that with outreach and so on to really get the 80/20. So yeah, Maker School's evolved quite a bit — and thank God I called it Maker School and not Gemini 3.1 Pro school, huh? That's where I'm at with that.

maker schooleducationai adoptionoutreach

Related answers

youtube ↗AI & Automation

How do you differentiate Maker School from other AI automation communities like Jack's?

Yeah, it's a great question. For those who don't know, I run Maker School community, and I'm currently number three on the revenue leaderboard with about $292k. My success comes from how I package the community. I position it as a B2B offer where members pay $184 a month to learn how to get their first paying customer for an AI or automation service. In 90 days they earn back the money they spent (not counting tool costs), effectively getting a customer that pays around $1,000, which feels like a five‑to‑six‑times ROI. While Jack's community and other AI automation groups were first movers just by being the go‑to place for AI talk, I took a sniper‑rifle approach: I niche down to teaching how to build a business, not just how to use AI. Now I'm integrating AI and automation curriculum directly into Maker School—I've finished a make.com and an NAN accelerator and just need to record the videos. We also still do Q&A and similar offerings. Most other automation communities stay broad and less differentiated; I solve the specific problem of wanting to sell something with AI/automation and then actually doing it.

ai automationdifferentiationmaker school
youtube ↗AI & Automation

Should I spend a couple of months in Maker School to gain barebones AI knowledge as a complete AI beginner?

Maker School is designed to throw you into the deep end of AI automation and get you interacting with customers within the first few days. It isn’t a slow, gradual ramp‑up for total beginners. You could spend a few months learning basic AI concepts on your own, but you can also dive straight into Maker School and start doing lead generation right away. The program includes education, QA, bug fixes, and automation help as part of daily fulfillment, but it’s not a full end‑to‑end AI curriculum covering webhooks, APIs, etc. Instead, you get everything needed to reach the lead‑generation side of the business, daily actionables, and the resources to figure things out. This fast‑track approach is chosen because it offers the highest ROI and the shortest path from zero to one.

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youtube ↗Lead Generation

Since YouTube is your main acquisition channel, which of your videos bring you 90% of customers for Maker School?

It's almost entirely my long-form course videos about AI and automation specifically. Let me go and find one of these; it's almost always just like my crazy long-form ones. For example, the N8N full course one—what I learned instead of automation in 2026, watch me start and sell a service in 10 hours, five boring AI automations, and then build your first ad business in 6 hours. Anyway, hopefully that was fun, but damn, man. Pay attention to people's eyes from here on out because you never know.

youtubemaker schoollong-formai automation
youtube ↗Mindset

Rage Sheshvel says uh in your recent video you mentioned AI may not be that use a automations may not be that useful in 2026 2027. What skill sets should we master to survive and thrive in the automation and agency space during that time?

To survive and thrive in the automation and agency space in 2026‑2027, master business skills: learn to communicate business needs and requirements, speak in consulting terms, understand core consulting concepts like driver trees and a four‑step framework, grasp foundational business principles (revenue, cost, profit, valuations, risk conceptualization akin to an 80/20 view of a business degree), and then get in front of customers to practice selling and communicating—exactly what Maker School teaches.

business skillsconsultingdriver treesmaker school