#189 · live audit of a 287 sub youtube channel by a $400k/mo creator
Yes, you create one for each. In Maker School we actually have you create two for each. The key is to develop a distinct offer for each niche you’re testing, then refine them based on results. In short, just create one offer per niche.
I understand wanting to work in a niche you have experience in, but I’ve succeeded in many niches where I had none. I look for high‑ROI opportunities and dive in using whatever means necessary. Following your heart doesn’t always lead to the highest ROI, so my strategy is simple: I test many niches based on intuition—knowing I’ll often be wrong—then I double down on the one that works. This might involve a month‑long test of sending cold emails with different offers to different groups, or simply getting as many deals as possible on a platform like Upwork to see which niche pays best. Once I see a winning niche, I focus on it.
Yeah, I think that's a great question. I highly recommend targeting multiple niches, not just for automation but for any service. The first reason is leverage: attacking three niches doesn't mean three times the work because the same messaging often works across niches, giving you three times the market surface for maybe 1.5 times the effort. When input and output diverge, that's leverage - take those opportunities. Second, as a beginner picking a single niche, you might choose one that sucks and spend months fighting uphill. It's better to hedge uncertainty by trying two or three niches simultaneously, see which are easiest to push, then double down on the validated one. This approach reduces risk and increases chances of finding a winning niche early.
The issue is usually a mix of list, volume, and copy, but copy tends to be the biggest lever—about an 80/20 split. Rather than wondering whether to add another niche, you should always be running multiple tests in parallel. Treat each outreach effort as a test: different offers, different niches, same offer to different niches, etc. Aim to have three to six simultaneous tests (for example, two offers across three niches gives six tests). Run them for a few weeks, measure which get the highest response, then drop the underperformers and repeat. This continuous split‑testing approach maximizes learning and improves conversion over time.
The Google sheet is a simple cross‑list of niches (e.g., B2B agencies) and services you can sell (e.g., growth systems). Combine each niche with each service to generate ideas, then pick the top three that match your interests and market signals. For each, create two offers, run six cold‑email campaigns, and iterate based on reply‑rate split testing to find the best performer.