How do I choose a niche for selling a cold email system, and can you explain the Google sheet you mentioned?
The Google sheet is a simple cross‑list of niches (e.g., B2B agencies) and services you can sell (e.g., growth systems). Combine each niche with each service to generate ideas, then pick the top three that match your interests and market signals. For each, create two offers, run six cold‑email campaigns, and iterate based on reply‑rate split testing to find the best performer.
Don’t rely on building a personal brand or posting content first; that takes too long. Instead, launch cold‑email campaigns aimed at several different niches, send the same offer to each group, and measure which yields the highest response or conversion. Double down on the offer and niche that performs best numerically. Test multiple platforms (LinkedIn, Instagram, X, YouTube) in parallel, but prioritize the one where your offer gets the most traction. The key is rapid experimentation and data‑driven focus, not waiting for a brand to grow.
Asset‑based cold outreach generally yields a lower customer acquisition cost than plain cold‑email icebreakers. One of my favorite methods is to create a set of high‑quality assets—like an AI‑generated 30‑email sequence—where AI first builds a massive email list, then generates an outline, drafts each email, selects the best versions, and compiles them into a ready‑to‑send campaign. Because the assets are produced at near‑zero marginal cost with AI, the overall CAC drops dramatically.
Hey, congratulations on getting started. I'd go with three niches, sending 150 emails a day per niche, then split that into two steps—so 75 new leads per day. Over six days that's about 400‑500 emails a week. Run two‑week intervals; if you start today, by September 24 you’ll have sent roughly a thousand emails and can iterate the campaigns.
Focus on niches that have money and are digital—think B2B SaaS, PR agencies, or any service that can be delivered online. Avoid low‑ticket, brick‑and‑mortar niches like dog walking because lead sourcing is hard and expensive. To test, scrape lead lists (e.g., 2,000 contacts per niche across three or four niches) using a service like Leads Rapidly; that costs about $5 per thousand leads, so roughly $30 for 6,000 leads. You’ll also need about 12‑13 mailboxes at around $3.50 each, adding another $40‑$50, for a first‑month total of around $100‑$110. Send your cold emails, then compare which niches give the highest response rates, deepest funnel progress, and most revenue. Also look for mid‑ to high‑ticket offers, as they’re more likely to need automation.