How do I choose a niche for selling a cold email system, and can you explain the Google sheet you mentioned?
The Google sheet is a simple cross‑list of niches (e.g., B2B agencies) and services you can sell (e.g., growth systems). Combine each niche with each service to generate ideas, then pick the top three that match your interests and market signals. For each, create two offers, run six cold‑email campaigns, and iterate based on reply‑rate split testing to find the best performer.
Don’t rely on building a personal brand or posting content first; that takes too long. Instead, launch cold‑email campaigns aimed at several different niches, send the same offer to each group, and measure which yields the highest response or conversion. Double down on the offer and niche that performs best numerically. Test multiple platforms (LinkedIn, Instagram, X, YouTube) in parallel, but prioritize the one where your offer gets the most traction. The key is rapid experimentation and data‑driven focus, not waiting for a brand to grow.
The ceiling is virtually unlimited. The reason why is because cold email is quite productizable — there are only a couple of steps that really require a lot of human intellect and muscle. A quick example of how you could productize a cold email agency so you get almost unlimited output for the same fixed input: you could automate the process of buying domains, which is achievable via API endpoints. You can automate setting up mailboxes, also achievable via API endpoints or browser automation. You can automate finding offers that have worked really well for clients in similar verticals — presumably if you wanted to productize a cold email agency you'd just work with people in the same vertical, then copy and paste those offers, make minor context-dependent modifications, and run them. You can automate the process of replying, and you can automate iterating and managing that. Now you shouldn't automate everything, but when it comes to productization and scaling to 70K a month or more, you typically just need the same inputs done very similarly over and over again with minor modifications. Cold email agencies are probably one of the simplest and easiest ways to do so — that's a major chunk of the revenue that got me to over $70,000 in a month. So just productize the hell out of things across the stack. But note that when you start an automation agency you typically do custom work across a big swath of different client verticals and niches, and that's pretty difficult to scale to 70K a month. So typically what you have to do is close it down to a subset of those niches, sell a subset of the products you're currently selling to that subset of niches, and in that way make everything really similar over and over and over again.
Asset‑based cold outreach generally yields a lower customer acquisition cost than plain cold‑email icebreakers. One of my favorite methods is to create a set of high‑quality assets—like an AI‑generated 30‑email sequence—where AI first builds a massive email list, then generates an outline, drafts each email, selects the best versions, and compiles them into a ready‑to‑send campaign. Because the assets are produced at near‑zero marginal cost with AI, the overall CAC drops dramatically.
Hey, congratulations on getting started. I'd go with three niches, sending 150 emails a day per niche, then split that into two steps—so 75 new leads per day. Over six days that's about 400‑500 emails a week. Run two‑week intervals; if you start today, by September 24 you’ll have sent roughly a thousand emails and can iterate the campaigns.