Can we target multiple niches for an automation?

#185 · How to pick the right niche for AI automation

Can we target multiple niches for an automation?

Yeah, I think that's a great question. I highly recommend targeting multiple niches, not just for automation but for any service. The first reason is leverage: attacking three niches doesn't mean three times the work because the same messaging often works across niches, giving you three times the market surface for maybe 1.5 times the effort. When input and output diverge, that's leverage - take those opportunities. Second, as a beginner picking a single niche, you might choose one that sucks and spend months fighting uphill. It's better to hedge uncertainty by trying two or three niches simultaneously, see which are easiest to push, then double down on the validated one. This approach reduces risk and increases chances of finding a winning niche early.

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For a new automation agency started by high‑schoolers, should we build a minimum viable product in six niches or double down on three?

Focus on three niches. By concentrating on fewer markets you can maximize the manpower advantage you have as a small team and deliver higher quality work. It’s better to be strong in three areas than spread thin across six.

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Can I learn five to ten automations for one niche, apply them there, and then expand to other niches?

Yes, you certainly can learn five to ten automations for one niche, apply them there, and then expand. I actually recommend picking three niches to start. Since you have no coding experience, you don't need any—none of this requires coding. If you want to see what it looks like, check out my recently published video where I cover exactly this question. I sourced some questions from the daily updates channel; you can head over to the 100KI expert answers for your most common questions. We were trying a new format where one of the questions was 'what niche should I pick?' and 'what automation should I sell?' So I give you a packaged version of that.

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How do you choose a niche?

I understand wanting to work in a niche you have experience in, but I’ve succeeded in many niches where I had none. I look for high‑ROI opportunities and dive in using whatever means necessary. Following your heart doesn’t always lead to the highest ROI, so my strategy is simple: I test many niches based on intuition—knowing I’ll often be wrong—then I double down on the one that works. This might involve a month‑long test of sending cold emails with different offers to different groups, or simply getting as many deals as possible on a platform like Upwork to see which niche pays best. Once I see a winning niche, I focus on it.

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There are quite a few niches I'd love to target, but I don't have direct experience in them, and the niches I do have experience in aren't necessarily viable for automation. What should I do?

Think about it logically — if you needed experience in a niche before entering it, how would anyone ever do anything? You always have to start at the start line somewhere. A heart surgeon still has to perform their first heart surgery; a cold email pro still has to send their first cold email. Don't stress about this — you don't need to be a pro in anything before getting going. You just have to take the scary first steps, because they're the only way to move forward.

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