How do you deal with the chain of command when selling B2B solutions to multi-layered companies to go from worker to decision maker as quickly as possible?
Basically, you want to skip talking to workers entirely—they have no decision‑making capacity and anything they tell you is just a giant waste of time. I know this from my early door‑to‑door work where I dealt with pretended decision‑makers. Instead, go straight to the B Suite: talk to VPs, directors, Chief of Staff, etc., who often have the autonomy to make unilateral decisions and the budget to say yes. The old sales process—sending a proposal, waiting for feedback, revising, closing, then repeating for each layer—is a nightmare; you end up doing the whole thing over and over for each person up the chain. A far better approach is to position yourself as a business owner talking to another business owner, especially with SMBs, so you're on the same level and can cut out the hierarchy. Enterprise sales do take time, but you can avoid that hassle by focusing on SMBs.