#14 · 15,000 Followers on Instagram

youtube ↗Sales

How do you deal with the chain of command when selling B2B solutions to multi-layered companies to go from worker to decision maker as quickly as possible?

Basically, you want to skip talking to workers entirely—they have no decision‑making capacity and anything they tell you is just a giant waste of time. I know this from my early door‑to‑door work where I dealt with pretended decision‑makers. Instead, go straight to the B Suite: talk to VPs, directors, Chief of Staff, etc., who often have the autonomy to make unilateral decisions and the budget to say yes. The old sales process—sending a proposal, waiting for feedback, revising, closing, then repeating for each layer—is a nightmare; you end up doing the whole thing over and over for each person up the chain. A far better approach is to position yourself as a business owner talking to another business owner, especially with SMBs, so you're on the same level and can cut out the hierarchy. Enterprise sales do take time, but you can avoid that hassle by focusing on SMBs.

b2benterprisechain of command

Related answers

youtube ↗Cold Email

What systems can be built for businesses in the manufacturing industry?

I’ll share a system I’ve used successfully with manufacturers. Treat the manufacturer like any other B2B prospect: map out the chain—manufacturers to distributors, retailers, stores, and even influencers. Reach out to each segment with a hyper‑personalized cold email that offers immediate value. For example, send a free sample and ask for a business address, emphasizing there’s no pressure and you’re just giving them something useful. Lead with a tangible benefit, such as a free supply or a discounted rate on a new product line, so the prospect sees a clear upside. This approach helped me land multiple five‑figure contracts within the first month of running the system for a manufacturer. The key is to give a lot of value up front, make the outreach feel customized, and pre‑emptively answer any objections the prospect might have. By doing this with distributors, retailers, stores, and influencers, you can generate strong interest, secure inventory purchases, and build lasting relationships. Hopefully that makes sense.

manufacturingcold emailvalue proposition
youtube ↗Niches

Any recommendations for B2B services I could offer to ecom? I'm good at web scraping, data mining, and AI stuff, but can't decide whether to focus on e-commerce or sales as my target vertical — what would have the most demand?

I would definitely go B2B sales businesses. The issue with ecom is that a lot of the introductory, bottom-level, foundational stuff you're capable of selling is already taken care of by most out-of-the-box ecom software. A good example is abandoned cart sequences — way back in the day you'd talk to an ecom business losing people at the cart and build them an abandoned cart sequence, which made them a ton of money. But that's very low-hanging fruit, and Shopify and all these other platforms have that built in now. Not saying you can't do it better, but keep in mind you're a beginner in this industry, so it's likely you won't be able to create the most sophisticated, nuanced deep systems right off the bat — meaning it'll be difficult to compete with out-of-the-box functionality that's already 80% of the way there. So I'd definitely go sales. There's just so many more low-hanging fruit in B2B sales right now. There's no one unified B2B sales platform — sure, people use Salesforce for enterprise, Asana or Trello or Pipedrive for smaller to mid-size businesses — but there are so many opportunities there. Not to mention, it's far easier to quantify return on investment with people whose whole job is quantifying return on investment.

b2b salesecomniche selection
youtube ↗AI & Automation

I already have outreach skills from B2B sales and I'm learning low-code automation well, but I'm not sure which workflows/automations to actually pitch — project management, CRM, lead gen? I don't know what people would actually pay money for. If I could figure that out, I'd be set.

I get some version of this question basically every day. The reason you're asking it is because you don't yet understand the problems most businesses actually suffer from. The vast majority of businesses I work with — mostly B2B agencies and B2B tech/SaaS products — tend to struggle with three things: front-end lead generation, inefficient client onboarding systems, and bad fulfillment/project management full of unnecessary manual work. Once you understand those problems, it's not hard to know what people will pay for — anything that solves one of those three and helps them make more money. Practically, the fastest way to get unstuck: spend an hour picking 2-3 candidate niches (say, videographers, B2B creative agencies, recruitment companies), join Reddit communities for people who own those kinds of businesses, and scroll top to bottom reading what questions and problems people are actually posting about.

what to sellniche researchreddit research
youtube ↗Agency Operations

What advice do you have for someone new to B2B SaaS and what should they focus on at the start?

I wouldn't recommend starting with B2B SaaS if you're new to business. Instead, begin with something simpler like an agency that offers a straightforward service implementation. If you still want to pursue B2B SaaS, get your first customer as quickly as possible—don't spend time engineering the product. Create a simple landing page, a basic dashboard, and a minimum viable feature that outperforms competitors, then push it in front of as many people as you can. Keep usage costs low and give away slots so people try your service, learning through feedback rather than planning. If you're just starting out, I would definitely avoid B2B SaaS.

b2b saasadvicefirst customer