What advice do you have for someone new to B2B SaaS and what should they focus on at the start?

#92 · $300K/mo AI Automation Expert Answers Questions For 2Hrs

youtube ↗Agency Operations

What advice do you have for someone new to B2B SaaS and what should they focus on at the start?

I wouldn't recommend starting with B2B SaaS if you're new to business. Instead, begin with something simpler like an agency that offers a straightforward service implementation. If you still want to pursue B2B SaaS, get your first customer as quickly as possible—don't spend time engineering the product. Create a simple landing page, a basic dashboard, and a minimum viable feature that outperforms competitors, then push it in front of as many people as you can. Keep usage costs low and give away slots so people try your service, learning through feedback rather than planning. If you're just starting out, I would definitely avoid B2B SaaS.

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Related answers

youtube ↗Agency Operations

How should I build an automation agency in South Africa targeting small B2B service businesses—should I start with one offer or multiple, and how do I acquire the first clients?

Treat it like my own agency but in South Africa: sell the offer before you build anything, test a range of offers (6‑30) to see what resonates, land your first clients mainly through Upwork with a tilt toward cold email, and only then productize the winning service into a repeatable offer.

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youtube ↗Agency Operations

Can a UX/UI designer launch a WAAS website service agency paired with JTO and automations, and is there growth opportunity targeting B2B service clients like info product creators, schools, and coaches? How to get the first clients quickly?

You know, there are still website designers making $20‑40K a month solo. My friend Cody at his creative agency routinely sells $100K+ websites. There are many opportunities; you just need to be the right person. The value of a website is less about the platform and more about the relationship and business value you provide. Think of how a better website can increase a large company's revenue by even 1%—that translates to billions. So the brand is important at that level. Regarding targeting info product creators, schools, and coaches: they’re B2B service clients who look at their checkbook daily and want to make money, so a simple offer like “I’ll make you more money and here's how” works. There’s a big growth opportunity. To get started, define those three niches, feed them into a cold‑outreach tool like LinkedIn Sales Navigator, compile a list, and start talking. You could reach out to 20 today and have 20 conversations by the end of the day with info product creators, schools, and coaches.

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youtube ↗Other

What are your thoughts on starting a startup versus a service-based business?

My thoughts are simple: a service business (agency) brings immediate income but requires managing people, while a SAS (software) trades early losses for later scalability and automation. In the early years, an agency can generate far more money—maybe 10 times more—than a startup, because you get paid right away. However, once the SAS finds product-market fit, it can scale with far less time investment since it doesn't need people to fulfill. The trade-off is time versus money. My optimal approach is to start with a service business to earn money, gain client experience, and learn financial management. Then evolve that service into a managed service and eventually a product. For example, Instantly began as a cold email agency, made early money, then built a SAS product that now scales. I recommend this path for most people today.

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youtube ↗Client Acquisition

How can I find clients? Can you give me three or four effective ways?

When you brand something as a mini‑SaaS it becomes more tangible and you can increase perceived value. For concrete pricing, check my value‑based pricing method. As for getting clients, the three or four effective ways I’d use are: 1) Upwork – the simplest straight‑line path for beginners with no sales or automation experience. 2) Cold email – the most scalable, low‑cost per meeting method (though it takes time and you need decent sales skills). 3) Direct outreach via LinkedIn DMs, X (Twitter) DMs, Instagram DMs, or recorded Loom videos. 4) Community posts – many people find clients that way. Those are the main tactics I’d recommend.

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