How do you do outreach to B2B SaaS companies, and what offers should I sell them?

#347 · one question that triples your sales call CVR

How do you do outreach to B2B SaaS companies, and what offers should I sell them?

It's straightforward. Just look for companies that book demos. The reason you have to look for companies that require a demo for their product or service is because if you go for any SaaS company, you'll get a bunch of really low-ticket ones that charge like $5 a month. Instead, you want businesses that charge $500 to maybe $1,000 a month, get people on a six to 12-month plan, and end up making an LTV of six to maybe $10,000. The value there is if you get that SaaS company one more customer, you've now generated six to $10,000 for them. Which means if you're charging three to $5,000, it's really easy to get them one or two customers a month and maximally justify the money they spend on you. So literally just compile a big list of SaaS companies, command-F and have whatever tool you're using look for the word 'demo' on their landing page — as long as they have a demo, you're good to go. You can send mass emails to them through any sort of enrichment campaign like AirSkape, Vain, LinkedIn Sales Navigator, AnyMail Finder, and so on. Then just sell them more customers. The simplest and easiest problem most businesses have is they don't have enough customers. A B2B SaaS company in particular never has enough customers because their fulfillment and back ends are almost completely automated — that's why they're in B2B SaaS. The only real thing they need is to pour fuel on the fire.

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Related answers

youtube ↗Agency Operations

What advice do you have for someone new to B2B SaaS and what should they focus on at the start?

I wouldn't recommend starting with B2B SaaS if you're new to business. Instead, begin with something simpler like an agency that offers a straightforward service implementation. If you still want to pursue B2B SaaS, get your first customer as quickly as possible—don't spend time engineering the product. Create a simple landing page, a basic dashboard, and a minimum viable feature that outperforms competitors, then push it in front of as many people as you can. Keep usage costs low and give away slots so people try your service, learning through feedback rather than planning. If you're just starting out, I would definitely avoid B2B SaaS.

b2b saasadvicefirst customer

youtube ↗Cold Email

For a low‑ticket SaaS that offers a free site generator with a $10 /mo or $49 /yr plan, should I focus on cold outreach or continue with paid ads, and what strategy would you recommend?

You’re running a low‑ticket, low‑touch SaaS that’s mostly automated, so you need a lot of volume to make it worthwhile. Cold outreach—especially cold email—usually isn’t profitable for low‑ticket products because the average revenue per user is too low to justify the sales effort required for each lead. A half‑hour sales call for a $49 annual plan simply doesn’t break even. You have a few options: target enterprise customers with larger seat counts, or focus on paid acquisition like PPC. If CPA is high, either lower it with better marketing tactics or raise your price point. Remember, the goal isn’t necessarily a low CPA; it’s to be profitable after a few months. You’ll likely lose money for the first 3‑4 months of a user’s lifecycle, so you need churn under about 20 % monthly to break even. Once churn extends to 6‑12 months, the model becomes sustainable. In short, for a low‑ticket SaaS, prioritize paid ads and consider raising prices or moving upmarket rather than relying on cold outreach. The only real value of a tool today is its distribution channel, so focus on getting it in front of as many eyes as possible.

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youtube ↗Agency Operations

What advice do you have for someone new to B2B SaaS and what should they focus on at the start?

b2b saasadvicefirst customer

youtube ↗Client Acquisition

I posted a SaaS I made in Maker Zero recently. What do you think of it, and how would you get it in front of agencies or companies if you didn't have an audience or extra cash to spend?

If you don't have an audience for your SaaS, I would not spend a bunch of time building an audience. By the time you build the audience, I don't think SaaS as an industry will really make much sense anymore, just given that AI can virtually rebuild anything and everything today for tokens on the dollar, so to speak. What I would do instead is build a two-step process. Rather than building your SaaS, building an audience, and then selling it, I would just build a SaaS and then sell it. You do this by going outbound, not inbound. You don't need to build an audience in order to go outbound — you literally just find people that would get a lot of value out of the product you're selling and go talk to them. There are a variety of different ways to do that; obviously Maker School is a big chunk of the outbound approach. You just reach out to people that have some sort of buying signal and then put your product in front of them in a highly curated way.

saasoutboundno audiencebuying signals