I already have outreach skills from B2B sales and I'm learning low-code automation well, but I'm not sure which workflows/automations to actually pitch — project management, CRM, lead gen? I don't know what people would actually pay money for. If I could figure that out, I'd be set.
I get some version of this question basically every day. The reason you're asking it is because you don't yet understand the problems most businesses actually suffer from. The vast majority of businesses I work with — mostly B2B agencies and B2B tech/SaaS products — tend to struggle with three things: front-end lead generation, inefficient client onboarding systems, and bad fulfillment/project management full of unnecessary manual work. Once you understand those problems, it's not hard to know what people will pay for — anything that solves one of those three and helps them make more money. Practically, the fastest way to get unstuck: spend an hour picking 2-3 candidate niches (say, videographers, B2B creative agencies, recruitment companies), join Reddit communities for people who own those kinds of businesses, and scroll top to bottom reading what questions and problems people are actually posting about.