As someone with a software development and cyber background who has built sites and one automation pipeline but hasn't done any outbound, offers, or positioning, and is interested in cyber, web app, dev, and automation, what should I focus on and how should I put myself out there to become a one-stop shop?
It's a common problem for beginners to spend too much time thinking about the business model instead of actually doing it. You're likely stuck in your head wondering what niche to pick, how to reach people, and which platforms to use. Rather than overthinking, you should test an idea in the market. Pick three things: choose an outreach minimum per day on platforms you have experience with—like DMs on Instagram, X, LinkedIn, communities, Reddit—and run it for a month without changing anything. After 30 days, if you do about 10 pieces of outreach per platform, you'll have contacted nearly 1,000 people, giving you real data to inform your next step. For example, you might find that your web development offer converts at 2.9% while your cyber offer doesn't perform as well, letting you focus on what works. This approach turns you into a scientist of your own life, gradually carving out the solution space and increasing your chances of success.
On Upwork, you don't really choose a niche; Upwork is your zero to one, not just getting $60 but maybe $600 or $6,000. To maximize your odds of success, come up with a good advanced search—a set of filters for terms like automation, N8N, Claude code, or make.com. Each day, use that filter to get a big list of matching jobs, open them in 50–100 tabs, and quickly verify which are good. You'll end up with maybe 10 jobs you can actually apply to, across various niches and technologies, so having some technical ability helps you talk about platforms confidently. Then record a quick video and apply to each job. This SOP isn't magical; it's just a strategy that works a bit better than others. By stacking it up volume‑wise, you'll eventually succeed—like investing a dollar and getting $1.50 back. If you repeat this daily for many years, you will succeed.
First, keep your current income streams (barbering, ATV repair) while you allocate a small portion—maybe $300 a month—to learning one automation tool, such as Make.com or Zapier. Focus on mastering a single tool rather than juggling many; think of it as a pickaxe you can use for everything. Spend a few days watching a comprehensive course (e.g., my 6‑hour Make.com course) until you’re comfortable. Then take three concrete steps: 1) Choose a niche you want to serve. 2) Build an Upwork profile targeting that niche. 3) Start cold‑email outreach using the formula I described earlier. 4) Join relevant communities to network and share content. Keep the niche practical—look for markets where people are already spending money. Follow this five‑step plan, reinvest earnings into tools and education, and you’ll gradually shift from time‑for‑money work to a remote, AI‑enhanced business.
If you have $1,000, it's effectively the same as having $0 when viewed from a high enough level--there's no real difference. My advice is identical for anyone with zero or $1,000: start a daily consistent outreach habit, regardless of platform (social media, email, etc.). Choose a simple daily target--for example, talk to or get in front of 10 people each day for your business. Over a year that's 3,650 contacts; even a tiny conversion rate can generate significant capital because luck stems from preparation plus opportunity, and you boost luck by maximizing outreach. Most people struggle because they lack such daily habits; the real bottleneck in almost any venture is soft skills, sales ability, and marketing. You could build a product like Netflix tomorrow, but without marketing you'd have zero viewers. Practical ways to hit your daily goal: send 10 Upwork applications daily, send 10 cold emails per day on behalf of your business, or reach out to your favorite YouTubers (like me or Ali Abdal) with a custom pitch each day. Alternatively, list the top 10 creators, identify their problems, and offer to solve them--doing this for a month yields about 300 high-quality touches, each taking only 5-10 minutes, which can drive real results. Begin this habit now and maintain it for months; the compounding effect will create the bulk of your long-term capital.
He explains that IT companies are service businesses and follow the same funnel as any other service business: lead generation, sales (discovery/scoping call), conversion (proposal/agreement/invoice), onboarding (kickoff call), fulfillment (building IT systems), and retention (ongoing management/managed service). Because the funnel is universal, you can adapt systems from other niches—cold‑email, speed‑to‑lead (PPC), content (SEO), automated referral/follow‑up/reactivation, proposal generator, asset generator, CRM, sales admin, webhook‑triggered kickoff calls, AI‑generated project briefs, and a template library for one‑click implementation. The key is to take a bird’s‑eye view, draw inspiration from adjacent niches, and teach the client to fish rather than give them a fish.
it automationservice business funnellead gentemplate library